In the news

POLITICO – Hillary Clinton’s secret weapon: John Lewis

Published by Engagement Labs on February 15, 2016
February 15, 2016 by Patrick Temple-West, POLITICO Hillary Clinton looks on as Rep. John Lewis speaks on her behalf at a get-out-the-caucus event on February 14 in Las Vegas. | Getty After dealing her 2008 campaign a crushing blow, the Georgia congressman is going pedal-to-the-metal for her this time around. LAS VEGAS — In 2008, […]

Yahoo! Finance (Benzinga) – Super Bowl Ads Measured In Social Media Mentions

Published by Engagement Labs on February 9, 2016
February 9, 2016 by Laura Brodbeck, Benzinga With arguably one of the biggest nights for advertising over, brands that paid billions to air a commercial during the Super Bowl are raking in the data to see whether their ads were successful. While things like brand recognition and the desire to buy new products will take […]

Adweek – 5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Published by Engagement Labs on February 8, 2016
February 8, 2016 by Lauren Johnson, Adweek Instagram Instagram reps today said that 38 million people engaged with the app’s Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications channel for consumers—and marketers are meeting them there. So how did Big Game advertisers do on the Facebook-owned […]

Forbes – Super Bowl 50 Ad Wars: Social Media Reveals The Big Winners – And Losers

Published by Engagement Labs on February 8, 2016
February 8, 2016 by John Archer, Forbes You might have noticed that there was something of a ‘battle royale’ on your TV screens last night. It’s estimated that more than 100 million Americans tuned in to watch 46 companies try to win hearts, minds and wallets by splurging between $4.5 million and $5 million on 30 […]

CNET – Donald Trump is an antisocial social media god

Published by Engagement Labs on January 29, 2016
January 29, 2016 by Carrie Milhalcik, CNET We’ll find out soon if Donald Trump’s social media windfall trumps his absence at the Republican debate. Porter Gifford/Corbis Candidates who participated in the Republican debate didn’t get as much attention as the candidate who snubbed the event. Donald Trump snubbed an invitation to Thursday night’s Republican presidential debate. […]

Adweek, Social Times – Houston Chronicle Tops Facebook Publications; BuzzFeed Rules Twitter (Report)

Published by Engagement Labs on January 28, 2016
January 28, 2016 by David Cohen, Adweek, Social Times The Houston Chronicle was the most effective print publication on Facebook, while Business Insider topped the digital-only list, and the two winners for Twitter were The New York Times and BuzzFeed, respectively. Those rankings were based on the eValue tool from Engagement Labs, which is made up of engagement, impact and […]

CIO – 12 lessons ecommerce businesses learned this holiday season

Published by Engagement Labs on January 26, 2016
January 26, 2016 by Jennifer Lonoff Schiff, CIO Credit: Thinkstock Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season. Online holiday sales rose again in 2015, with ecommerce businesses seeing a 20-percent increase over 2014 holiday […]

Business Insider – A major negative trend is happening with Millennial teens and cars

Published by Engagement Labs on January 25, 2016
January 25, 2016 by William Fierman, Business Insider Millennial teens are significantly less interested in cars than previous generations, a market research firm has found. The study, conducted by the Keller Fay Group, found that teenagers aged 13-17 mentioned cars in social media posts 27% less than they did six years ago. Original article here.

Investing News Network – Big Data to Be a Social Media Necessity in 2016

Published by Engagement Labs on January 22, 2016
January 21, 2016 by Morag McGreevey, Investing News Network Data-driven companies like Engagement Labs are becoming increasingly important as conventional social media metrics fail to offer the full picture. Social media is growing at an incredibly rapid pace, and it seems like a new platform is taking off every day. In 2015, social media giants like […]

CNET – Internet christens Trump the GOP debate winner (again)

Published by Engagement Labs on January 15, 2016
January 15, 2016 by Terry Collins, CNET “The Donald” dominates conversation on Twitter during the sixth Republican presidential debate, crushing rival Ted Cruz and other candidates. Donald Trump isn’t letting up. He and his supporters continue to steamroll the GOP competition on the debate stage and on social media. The Republican front-runner for president of the […]