In the news

Business Insider – A major negative trend is happening with Millennial teens and cars

Published by Engagement Labs on January 25, 2016
January 25, 2016 by William Fierman, Business Insider Millennial teens are significantly less interested in cars than previous generations, a market research firm has found. The study, conducted by the Keller Fay Group, found that teenagers aged 13-17 mentioned cars in social media posts 27% less than they did six years ago. Original article here.

Investing News Network – Big Data to Be a Social Media Necessity in 2016

Published by Engagement Labs on January 22, 2016
January 21, 2016 by Morag McGreevey, Investing News Network Data-driven companies like Engagement Labs are becoming increasingly important as conventional social media metrics fail to offer the full picture. Social media is growing at an incredibly rapid pace, and it seems like a new platform is taking off every day. In 2015, social media giants like […]

CNET – Internet christens Trump the GOP debate winner (again)

Published by Engagement Labs on January 15, 2016
January 15, 2016 by Terry Collins, CNET “The Donald” dominates conversation on Twitter during the sixth Republican presidential debate, crushing rival Ted Cruz and other candidates. Donald Trump isn’t letting up. He and his supporters continue to steamroll the GOP competition on the debate stage and on social media. The Republican front-runner for president of the […]

International Business Times – How Chick-Fil-A’s Social Media Marketing Translated Into Twitter, Facebook and Instagram Success

Published by Engagement Labs on January 15, 2016
January 15, 2016 by Jackie Salo, International Business Times Chick-fil-A beat out all other American brands across all major social network platforms as the favorite brand of 2015 in an Engagement Lab study. PHOTO: REUTERS Waffle fries, chicken sandwiches and nuggets have been a core part of Chick-fil-A’s success, but their online depictions have solidified that success […]

VentureBeat – In the battle for your bulge, these social media tactics help fitness brands punch above their weight

Published by Engagement Labs on January 7, 2016
January 7, 2016 by Stewart Rogers, VentureBeat Image Credit: Shutterstock It is January 7, 2016. By now, around 43 percent of you will have fallen off the health and fitness bandwagon. That cinnamon bun was just too tempting, wasn’t it? But in the weeks leading up to the new year, you were clearly up for the challenge. […]

Digiday – How Tiffany found its Twitter voice

Published by Engagement Labs on January 7, 2016
January 7, 2016 by Hilary Milnes, Digiday There’s more to the Tiffany brand than its signature shade of baby blue, and the jewelry retailer is putting it out there 140 characters at a time. “We found our groove on Twitter,” said Diana Hong, vp and creative director of global digital marketing at Tiffany & Co. “It’s […]

Forbes – Patagonia Leads Field Among Sports Apparel Brands On Social Media As New Year Resolutions Kick In

Published by Engagement Labs on January 7, 2016
January 7, 2015 by Fiona Briggs, Forbes Outdoor clothing and gear brand, Patagonia, is leading the field on social media at a time when new year resolutions are driving consumer interest in fitness and health, according to Engagement Labs’ latest study. Engagement Labs has explored how the top sports apparel brands have performed on social media, measured […]

Forbes – Star Wars Uses The Force On Instagram And Twitter Over Holidays

Published by Engagement Labs on January 4, 2016
January 4, 2016 by Patrick Hanlon, Forbes Star Wars: Episode VII – The Force Awakens grabbed the big screen glory over the Holiday season. If you didn’t see it or hear or read about it in reviews, squawks, or other media gore, you were probably having real fun somewhere off the grid. Not only did Star […]

POLITICO – Trump dominated rivals on social media in 2015

Published by Engagement Labs on January 1, 2016
January 1, 2016 by Hadas Gold, POLITICO Donald Trump had 43 million U.S. mentions on twitter in 2015. | AP In 2015, Republican presidential candidate Donald Trump dominated his rivals on social media, causing news cycles to pivot on the click of a Tweet button — or even a Retweet button. That’s the consensus of nearly […]

Forbes – Christian Louboutin, Tiffany & Co. And Valentino Lead Luxury Brands On Social Media, Study Shows

Published by Engagement Labs on December 11, 2015
December 11, 2015 by Fiona Briggs, Forbes Christian Louboutin, Tiffany & Co. and Valentino are the top performing luxury brands on social media, according to a new study which ranks brands based on both their online and word of mouth (WOM) conversations. The rankings by technology and data company Engagement Labs combine the company’s eValue social […]