In the news

Hotel News Now – Why Facebook reigns supreme in hotel social marketing

Published by Engagement Labs on August 5, 2016
August 5, 2016 by Bryan Wroten, Hotel News Now GLOBAL REPORT—Facebook, the most popular social media platform, connects millions of people across the globe, and it didn’t take long for businesses to take notice and try to take advantage of what it offered. Hotel companies in particular found the platform to be a useful way to connect […]

Hotel News Now – Why some social platforms aren’t worth hoteliers’ time

Published by Engagement Labs on July 22, 2016
July 22, 2016 by Bryan Wroten, Hotel News Now GLOBAL REPORT—Producing content for social media is an investment for hotel companies. Each channel takes up time, resources and money, so hoteliers have to make sure they’re not focusing their efforts on platforms that won’t realize returns, said Bryan Segal, CEO at Engagement Labs. With even short videos […]

Baylor Magazine – Baylor named among nation’s best on social media

Published by Engagement Labs on July 13, 2016
July 13, 2016 by Baylor Magazine As far as universities go, the nation’s No. 1-ranked Facebook page and No. 3-ranked Twitter account have something in common: They’re covered in green and gold. That’s according to a new study from Engagement Labs, which found Baylor to be No. 1 in the nation among colleges and universities on […]

MediaPost – FTC Raps Warner Bros. For Social Influencer Campaign

Published by Engagement Labs on July 13, 2016
July 13, 2016 by Erik Sass, MediaPost Social media marketing campaigns are supposed to get people’s attention, but this is probably not the kind of engagement Warner Bros. was looking for. The entertainment company is in hot water with the Federal Trade Commission because of a social media influencer campaign that didn’t clearly disclose the fact […]

Adweek, Social Times – Does Size Always Matter?

Published by Engagement Labs on July 12, 2016
July 12, 2016 by Adweek, Social Times “The bigger, the better” mentality has traditionally been indicative of a successful advertising or marketing campaign. This had led to the long-held belief that only the brands that shell out for celebrity endorsements or the most popular YouTube sensations are the ones that get remembered and drive the best […]

MarketingCharts – 1 in 4 Conversations About Brands Reference Online Content

Published by Engagement Labs on July 6, 2016
June 29, 2016 by MarketingCharts Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study notes that the “most impressive trend” over the past decade has been the […]

MediaPost – Word-Of-Mouth Influence Still Strong In Digital Age

Published by Engagement Labs on July 6, 2016
June 22, 2016 by Wayne Friedman, MediaPost Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to word-of-mouth marketing […]

MediaPost – How Influential Is An Influencer?

Published by Engagement Labs on July 6, 2016
June 15, 2016 by Jack Loechner, MediaPost According to a study conducted in collaboration with Keller Fay Group and Dr. Jonah Berger, The Wharton School of the University of Pennsylvania, exploring how likely consumers are to follow influencer and customer recommendations, and how marketers can incorporate influencer marketing into their toolbox, more people were willing to […]

Khaleej Times – Why micro-influencers matter most

Published by Engagement Labs on June 29, 2016
June 29, 2016 by Oksana Tashakova, Khaleej Times 83% of consumers trust and act upon recommendations from people they know Influence marketing is an essential part of marketing and sales strategy. In order to be heard through the din and noticed among the barrage of marketing messages battering consumers through every possible medium today; marketers are […]

MediaPost – Volume Alone Doesn’t Count On Social Networks, A New Study Suggests

Published by Engagement Labs on June 10, 2016
June 10, 2016 by P.J. Bednarski, MediaPost There is hardly a Website, app or network that doesn’t urge its users to “follow us” on social media, and plenty of those places say it’s those favorable encounters that drive their popularity, and presumably, advertising effectiveness. But now, Toronto-based Engagement Labs has put an interesting measure to Twitter […]