In the news

Adweek, Social Times – Ted Cruz, Bernie Sanders Gain Engagement Ground (Study)

Published by Engagement Labs on April 29, 2016
April 29, 2016 by David Cohen, Adweek, Social Times Ted Cruz and Bernie Sanders are still trailing in the polls, but they made big engagement moves on Facebook and Twitter, respectively. Data, analytics and insights provider Engagement Labs released its eValue social media measurement tool data for the presidential candidates in April, and its findings included: Original article here.

Business Insider – RANKED: The 10 best fast-food chains on Instagram

Published by Engagement Labs on April 26, 2016
April 26, 2016 by Kate Taylor, Business Insider “Instagram and food are kind of made for each other — I would say it’s the perfect platform for food,” Sonic CMO Todd Smith recently told Business Insider. However, if Sonic wants to successfully turn Instagram likes into fast-food sales, it needs to catch up with the competition.  […]

Adweek, Social Times – Which Quick-Service, Casual-Dining Restaurants Are Socially Appetizing?

Published by Engagement Labs on April 25, 2016
April 25, 2016 by David Cohen, Adweek, Social Times In the mood for a quick bite to eat? Data, analytics and insights provider Engagement Labs ranked the top quick-service and casual-dining restaurants by social engagement and word of mouth. Engagement Labs used its eValue social media measurement tool, as well as data from word-of-mouth measurement provider TalkTrack from Engagement Labs-owned […]

Marketing Tech – Why airlines need to better align their social and word of mouth marketing

Published by Engagement Labs on April 20, 2016
April 20, 2016 by Liz Morrell, Marketing Tech (c)iStock.com/anyaberkut KLM and Ryanair come out top on social media when it comes to engagement rankings for airlines serving the UK, according to a new report. Meanwhile Emirates is one of the most powerful for offline word of mouth conversations. The rankings, by technology and data company Engagement […]

Luxury Daily – Top 10 luxury brand multichannel efforts of Q1

Published by Engagement Labs on April 14, 2016
April 14, 2016 by Jen King, Luxury Daily Ben Stiller as Zoolander with Penelope Cruz for Vogue February 2016 As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital. Proving that there is no campaign housed solely on social or in-store any longer, brands worked to tie together the channels […]

Adweek, Social Times – What Are the Top 50 Colleges on Facebook, Twitter?

Published by Engagement Labs on April 8, 2016
April 8, 2016 by David Cohen, Adweek, Social Times Baylor University graduated at the top of Engagement Labs’ eValue class for Facebook, while the University of Wisconsin-Madison was the Twitter valedictorian. Engagement Labs released its lists of the top 50 colleges and universities on Facebook and Twitter based on its proprietary eValue score. The entire list appears below, but the top five […]

Denver Business Journal – Colorado university students not leaders when it comes to using social media

Published by Engagement Labs on April 7, 2016
April 7, 2016 by Ben Miller, Denver Business Journal HUSTVEDT | WIKIMEDIA When it comes to using social media like Facebook and Twitter, students at Colorado’s two major universities aren’t anywhere near the leading U.S. campuses. According to a new report issued by technology and data company Engagement Labs of Toronto, Canada, no Colorado university ranks […]

Adweek, Social Times – March Was Big for Donald Trump on Twitter, Bernie Sanders on Facebook

Published by Engagement Labs on April 1, 2016
April 1, 2016 by David Cohen, Adweek, Social Times March was a big month for presidential candidates Donald Trump and Bernie Sanders on Facebook and Twitter, according to Engagement Labs. The company used its eValue tool to determine that Trump overtook rival Ted Cruz on Facebook in March, and that although Hillary Clinton was still ahead of Sanders on Facebook, Twitter users […]

Adweek, Social Times – Can Influencer Marketing Really Motivate Purchases? (Study)

Published by Engagement Labs on March 31, 2016
March 31, 2016 by Justin Lafferty, Adweek, Social Times More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to […]

Adweek – 8 Enlightening Digital Marketing Stats From the Past Week

Published by Engagement Labs on March 31, 2016
March 31, 2016 by Christopher Heine, Adweek In recent days, we’ve seen interesting data points from Instagram, Periscope and Amazon. Getty Images The last several days were full of intriguing data points from the realm of digital marketing. Here are eight numbers that caught our attention: 1. Mamma mia, Instagram! Last week, we found out women […]