In the news

MediaPost – FTC Raps Warner Bros. For Social Influencer Campaign

Published by Engagement Labs on July 13, 2016
July 13, 2016 by Erik Sass, MediaPost Social media marketing campaigns are supposed to get people’s attention, but this is probably not the kind of engagement Warner Bros. was looking for. The entertainment company is in hot water with the Federal Trade Commission because of a social media influencer campaign that didn’t clearly disclose the fact […]

Adweek, Social Times – Does Size Always Matter?

Published by Engagement Labs on July 12, 2016
July 12, 2016 by Adweek, Social Times “The bigger, the better” mentality has traditionally been indicative of a successful advertising or marketing campaign. This had led to the long-held belief that only the brands that shell out for celebrity endorsements or the most popular YouTube sensations are the ones that get remembered and drive the best […]

MarketingCharts – 1 in 4 Conversations About Brands Reference Online Content

Published by Engagement Labs on July 6, 2016
June 29, 2016 by MarketingCharts Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online conversations about brands has grown in recent years, the study notes that the “most impressive trend” over the past decade has been the […]

MediaPost – Word-Of-Mouth Influence Still Strong In Digital Age

Published by Engagement Labs on July 6, 2016
June 22, 2016 by Wayne Friedman, MediaPost Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to word-of-mouth marketing […]

MediaPost – How Influential Is An Influencer?

Published by Engagement Labs on July 6, 2016
June 15, 2016 by Jack Loechner, MediaPost According to a study conducted in collaboration with Keller Fay Group and Dr. Jonah Berger, The Wharton School of the University of Pennsylvania, exploring how likely consumers are to follow influencer and customer recommendations, and how marketers can incorporate influencer marketing into their toolbox, more people were willing to […]

Khaleej Times – Why micro-influencers matter most

Published by Engagement Labs on June 29, 2016
June 29, 2016 by Oksana Tashakova, Khaleej Times 83% of consumers trust and act upon recommendations from people they know Influence marketing is an essential part of marketing and sales strategy. In order to be heard through the din and noticed among the barrage of marketing messages battering consumers through every possible medium today; marketers are […]

MediaPost – Volume Alone Doesn’t Count On Social Networks, A New Study Suggests

Published by Engagement Labs on June 10, 2016
June 10, 2016 by P.J. Bednarski, MediaPost There is hardly a Website, app or network that doesn’t urge its users to “follow us” on social media, and plenty of those places say it’s those favorable encounters that drive their popularity, and presumably, advertising effectiveness. But now, Toronto-based Engagement Labs has put an interesting measure to Twitter […]

CBS News – These TV brand names top the social media rankings

Published by Engagement Labs on June 8, 2016
June 8, 2016 by Jonathan Berr, CBS News The Food Network and E! Networks don’t attract nearly the viewership of ESPN, the highest-rated channel. But they’re the leaders in social media, an area of growing importance to advertisers. Food Network, which is owned by Scripps Networks Interactive (SNI), topped Engagement Labs eValue rankings of the most-engaged […]

Contently – 3 Beer Brands Brewing Great Social Media Campaigns

Published by Engagement Labs on June 6, 2016
June 6, 2016 by Tessa Wegert, Contently Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground. New content might take the form of a […]

Search Engine Journal – 12 Ways Facebook Can Utilize Emotional Data From Reactions

Published by Engagement Labs on May 23, 2016
May 23, 2016 by Lisa Lacy, Search Engine Journal Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook […]