In the news

MediaPost- Word-Of-Mouth Marketing Doesn’t Always Match Social Media, Online Results

Published by Engagement Labs on December 8, 2016
Word-of-mouth/offline marketing doesn’t always match up with social media/online efforts — and that can be tricky for marketers. Engagement Labs conducted research on some 500 brands going back to mid-2015, calculating scores in each marketing area. For those that have disparate efforts — performing well either on social media or word-of-mouth offline marketing, but not […]

Wilke Global- Consumer affairs strategy should include word of mouth

Published by Engagement Labs on November 16, 2016
Customer service drives lots of word of mouth, by influential people. It can absolutely be very positive, and word of mouth plays a huge role in purchase decisions. Factor this in to your plans to contribute to your business! If your business is driven largely by marketing the question of ‘reach’ matters quite a bit. […]
USA Today

USA Today- ‘Designated Survivor,’ ‘This is Us’ remain TV’s most-praised newcomers

Published by Engagement Labs on October 20, 2016
Remakes of MacGyver, Lethal Weapon and The Exorcist rebounded last week as the new fall TV crop’s most conversation-sparking shows. But two original series — ABC’s Designated Survivor and NBC’s This Is Us — drew the most favorable comments, followed by NBC comedy The Good Place, a distant third. Those are the latest findings in […]

Indiana Vending- Diet Soda Loses Conversational Fizz; Talk About Regular Varieties Bubbles Over

Published by Engagement Labs on October 20, 2016
NEW YORK CITY — The passion people used to have for diet soda seems to have gone flat. But consumers now are talking about regular soft drink brands again, according to a new analysis of consumer conversations on social media chatter and person-to-person by Engagement Labs. The company’s new Total Social tool, which is used […]

Bravo- Diet Cola Lovers: Drink Up, Because Diet Soda’s Days May Be Numbered

Published by Engagement Labs on October 20, 2016
Remember diet soda? That fizzy, filling, fake-sweet stuff that made you feel like you could eat whatever you want, because drinking a diet cola is just like deleting all those calories from your cheeseburger-and-fries lunch? (Except not.) Well, don’t panic, because it’s not dead yet—but diet soda’s days may be numbered if current trends continue. […]

MarketingCharts- Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

Published by Engagement Labs on October 20, 2016
Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to […]

Media Life Magazine- For brands, word of mouth stronger among Hispanics

Published by Engagement Labs on October 14, 2016
It makes sense for advertisers to target Hispanics, considering the continual growth of the segment. But there is another advantage in focusing on the Hispanic audience: They’re great at passing along word of mouth brand endorsements. That’s according to a study from Keller Fay Group, which looked at brand mentions per week over the course […]
USA Today

USA Today- Exclusive: ‘Timeless’ joins Week 3 TV buzz

Published by Engagement Labs on October 13, 2016
Time (travel) was of the essence in conversations about new TV shows last week as CW’s Frequency and NBC’s Timeless both premiered and cracked the top 10 of this season’s most talked-about new shows. Along with CW’s romantic comedy No Tomorrow and ABC legal drama Conviction, the time-travel dramas brought the number of new series […]

Hospitality Times- Diet soft drink brands fall flat as regular sodas gain conversational fizz, report reveals

Published by Engagement Labs on October 13, 2016
The passion people used to have for diet soda seems to have gone flat, but consumers are bubbling with interest in regular soft drink brands; according to a new analysis of consumer conversations by Engagement Labs. The company’s TotalSocial tool, which is used to examine the combined online and offline consumer conversations about brands and […]

FoodDIVE- Report: Diet soda is definitely not trending

Published by Engagement Labs on October 6, 2016
Dive Brief: Nobody seems to be talking about diet soda brands anymore, but consumers still love discussing regular soft drink brands, according to a report from Engagement Labs. Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper were among the report’s underperformers, while conversations surrounding Coca-Cola, Sprite and Pepsi ran high. Those discussions occur over both […]