In the news

MediaPost – Word-Of-Mouth Influence Still Strong In Digital Age

Published by Engagement Labs on July 6, 2016
June 22, 2016 by Wayne Friedman, MediaPost Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to word-of-mouth marketing […]

MediaPost – How Influential Is An Influencer?

Published by Engagement Labs on July 6, 2016
June 15, 2016 by Jack Loechner, MediaPost According to a study conducted in collaboration with Keller Fay Group and Dr. Jonah Berger, The Wharton School of the University of Pennsylvania, exploring how likely consumers are to follow influencer and customer recommendations, and how marketers can incorporate influencer marketing into their toolbox, more people were willing to […]

Khaleej Times – Why micro-influencers matter most

Published by Engagement Labs on June 29, 2016
June 29, 2016 by Oksana Tashakova, Khaleej Times 83% of consumers trust and act upon recommendations from people they know Influence marketing is an essential part of marketing and sales strategy. In order to be heard through the din and noticed among the barrage of marketing messages battering consumers through every possible medium today; marketers are […]

MediaPost – Volume Alone Doesn’t Count On Social Networks, A New Study Suggests

Published by Engagement Labs on June 10, 2016
June 10, 2016 by P.J. Bednarski, MediaPost There is hardly a Website, app or network that doesn’t urge its users to “follow us” on social media, and plenty of those places say it’s those favorable encounters that drive their popularity, and presumably, advertising effectiveness. But now, Toronto-based Engagement Labs has put an interesting measure to Twitter […]

CBS News – These TV brand names top the social media rankings

Published by Engagement Labs on June 8, 2016
June 8, 2016 by Jonathan Berr, CBS News The Food Network and E! Networks don’t attract nearly the viewership of ESPN, the highest-rated channel. But they’re the leaders in social media, an area of growing importance to advertisers. Food Network, which is owned by Scripps Networks Interactive (SNI), topped Engagement Labs eValue rankings of the most-engaged […]

Contently – 3 Beer Brands Brewing Great Social Media Campaigns

Published by Engagement Labs on June 6, 2016
June 6, 2016 by Tessa Wegert, Contently Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground. New content might take the form of a […]

Search Engine Journal – 12 Ways Facebook Can Utilize Emotional Data From Reactions

Published by Engagement Labs on May 23, 2016
May 23, 2016 by Lisa Lacy, Search Engine Journal Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook […]

Financial Post – Podcast: Engagement Labs chairman G. Scott Paterson on serving the Fortune 500

Published by Engagement Labs on May 11, 2016
May 11, 2016 by James West, Financial Post Leon Neal/AFP/Getty Images Engagement Labs analyzes the social media channels of over 100,000 brands. Engagement Labs Inc. (CVE:EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. Original article here.

MediaPost – Millennial Moms Blend Real World, Digital Chats Around Brands

Published by Engagement Labs on May 5, 2016
May 5, 2016 by Thom Forbes, MediaPost It may not surprise you to hear that from 2008 to 2015, Millennial moms’ conversations about brands increased online and decreased face-to-face. What’s intriguing, however, is how small the change has been. Seventy percent of those conversations are still F2F, down from 75%. Voice calls? That’s more a grandma […]

MediaPost – Only Measuring Social Media? You’re Missing A Big Piece Of The Picture

Published by Engagement Labs on May 5, 2016
May 5, 2016 by Brad Fay (Keller Fay Group), MediaPost In marketing circles, social media and the tools available to measure social media are hot topics. As a result, CMOs are making significant investments into strategies designed to reach online audiences and determining the effectiveness of these strategies. As one indicator of the importance, eMarketer estimated […]