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Marketing Land

Report: There’s almost no correlation between online and offline consumer conversations

Published by Engagement Labs on August 28, 2019
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment Greg Sterling on August 28, 2019 at 2:57 pm Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others.   Analysis of conversations about […]

Look To Gen Z For More Retail Trend-Setting

Published by Engagement Labs on August 28, 2019
Posted on August 28, 2019   Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. Take Target, for instance. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The line […]
WARC

Getting the full picture: Understanding the link between online and offline brand chatter

Published by Engagement Labs on August 28, 2019
  Definition From a marketer’s perspective, word-of-mouth is how the positive (or negative) views of brands are spread by consumer conversation, through public, social channels or through one-on-one forums such as face-to-face conversations. The rise of social media has led to easier measurement of the channel, but private channels are still a major but less […]
MarTech Series

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Published by Engagement Labs on August 27, 2019
Most Brands’ Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies   Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, “360° Social Analytics: Going Beyond Social Media to Grow Brands,” that reveals the surprising degree to which online and […]
Customer Think

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Published by Engagement Labs on August 27, 2019
  Most brands’ online and offline conversations are very different and require distinctive marketing strategies NEW YORK, NY (August 27, 2019) – Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, “360° Social Analytics: Going Beyond Social Media to Grow Brands,” that reveals the surprising degree […]
MediaPost

How Brands Can Thrive Amid Consumer Distrust

Published by Engagement Labs on August 16, 2019
by Brad Fay, Graeme Hutton The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word “fake” has generally surpassed “trust” as a search term, beginning around the time of the 2016 Presidential election. Marketers and technology companies haven’t helped things, with […]
Quirk's Marketing Research Review

Help them do it for the Gram

Published by Engagement Labs on June 24, 2019
The social side of brick-and-mortar retail Tips for brands that want to boost their shareability on social media.   Article ID: 20190609 Published: June/July 2019 Authors: Brad Fay,Ed Keller   When marketers today hear the word “social” or ponder what it takes to be a social brand, they usually think about online media platforms such as Facebook, Twitter, Instagram and Snapchat. […]
MrWeb (The Market Research Industry Online)

MRI Simmons and Engagement Labs in Word-of-Mouth Deal

Published by Engagement Labs on June 7, 2019
June 7 2019 New York-based consumer insights specialist MRI-Simmons has announced a partnership with New Jersey’s social media metrics specialist Engagement Labs, helping marketers to activate their off-line brand advocates and influencers and ‘seed’ new conversations. The partners aim to uncover links between consumer conversations and specific media audiences, segments and product owner groups. Engagement […]
Creativepool

Online vs offline: How valuable is going viral?

Published by Engagement Labs on June 6, 2019
Published 06/06/2019   ‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts.   Recently, however, businesses have started to question the power of their social media presence. Cosmetics brand Lush made headlines earlier this year after it decided to […]
Chief Marketer

The Amazing Brands That Rank Tops In Viral Sharing

Published by Engagement Labs on May 7, 2019
  Posted on May 7, 2019 by Patty Odell   Getting people to talk about your campaign and share it virally is the reward for great marketing.   A new ranking from Engagement Labs looked at close to 500 consumer brands from a wide variety of categories to unearth the most talkworthy marketing campaigns. The ranking is based […]