In the news

Engagement Labs Names America’s Most Loved Beauty and Personal Care Brands

Published by Engagement Labs on March 18, 2023
  Clean & Clear, Urban Decay, Olay, Bath & Body Works rank in the top 10. Engagement Labs released its sixth annual ranking of America’s “most loved” brands. “The TotalSocial Most Loved Brands this year showcase the enduring, strong emotional bond between consumers and the brands they love,” said Steven M Brown, president of Engagement Labs. […]
Chain Store Age

Trader Joe’s, Lego, Bath & Body Works among American’s ‘most loved’ brands

Published by Engagement Labs on March 17, 2023
  by Marianne Wilson, Editor-in-Chief   A regional grocery powerhouse is the brand most positively talked about in offline conversations — ahead of more than 650 brands across all consumer categories. Trader Joe’s and Lego took the top two spots in the offline ranking of data and analytics firm Engagement Labs’ sixth annual “TotalSocial Most Loved Brands” study. The analysis ranks […]

Trader Joe’s, American Family Insurance Most-Loved Brands

Published by Engagement Labs on March 16, 2023
by Tanya Gazdik Trader Joe’s and American Family Insurance are the most-talked-about brands in offline and online conversations, respectively. That’s according to Engagement Labs, which released its sixth annual ranking of America’s “most loved” brands. Lego and Lush take the number two spots in offline and online. Charles Schwab’s improvement in offline brand love grew the most last […]
Bulldog Reporter

Both online and offline conversations drive brand success: Here are the leaders in each category

Published by Engagement Labs on March 16, 2023
  by Richard Carufel | Mar 16, 2023   How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters. New research from data and analytics firm Engagement Labs shows how online and offline conversations are distinct from one […]

Post-Game Evaluation: Few Brands Scored Super Bowl Touchdowns

Published by Engagement Labs on February 23, 2023
  With spots costing $7 million for 30-seconds of airtime, the only way to get a significant return on a Super Bowl spot investment is to generate enough buzz that the commercials dominate consumers’ conversations well after the game has ended. According to Engagement Labs, only a few brands managed to generate significant online buzz and […]

MarketingCharts – Super Bowl 2023 Data [Updated]

Published by Engagement Labs on February 22, 2023
  More than 70,000 fans were in attendance to watch the Kansas City Chiefs top the Philadelphia Eagles to become the winners of Super Bowl LVII. Not only did more people watch the game in person this year, but more people also watched at home. Some 113 million people reportedly tuned in to the game, marking a […]
Bulldog Reporter

Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

Published by Engagement Labs on February 22, 2023
  Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but they […]
Bulldog Reporter

Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors

Published by Engagement Labs on December 22, 2022
  With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 billion impressions. As we’ve seen and […]

World Cup shows why we need to talk about brands being talked about

Published by Engagement Labs on December 16, 2022
  World Cup advertising and sponsorship has got fans talking about the brands involved – an immediate behavioral response that works for both short and long-purchase-cycle categories. Why it matters An important but sometimes under-appreciated element of advertising and marketing is to drive ‘talkability’ about a brand: a quarter of the impact of advertising on sales around […]

World Cup 2022: A Few Stats to Know November 18, 2022

Published by Engagement Labs on November 18, 2022
One of the few remaining global events that much of the world tunes into, the FIFA World Cup in Qatar starts this weekend. Here are a few stats to know from various pieces of research that have been released in the lead-up to the event. [Before starting, a quick note of acknowledgement of the many […]