In the news

Creating Consumer Buzz: CVS Leads The Way

Published by Engagement Labs on April 16, 2020
  The TotalSocial Brand Awards series ranking focuses on everyday influencers, who carry strong sway with consumers.   By The Dealerscope Staff   Retail pharmacy drugstore chain CVS and Crystal Light, the beverage mix, grabbed the top spots of the brands most successful with everyday influencers – CVS for online (via social media) and Crystal Light […]
Bulldog Reporter

Consumer conversations reveal big differences in most loved brands online and offline

Published by Engagement Labs on March 20, 2020
  by Richard Carufel | Mar 20, 2020 | Public Relations The digital revolution changed almost everything about marketing and communications strategy, but one highly organic tactic that never seems to fail is word of mouth—get people talking about your brand or product and everyone else seems to want to know more about it. For this reason, marketers are looking to […]

Beauty Brands Dominate Most-Loved Brands Online and Offline

Published by Engagement Labs on March 18, 2020
  By Kelly Kovack Posted March 18, 2020   Word-of-mouth marketing is the holy grail to marketers, and MIT research shows that both online and offline customer conversations drive purchase decisions—but they require separate marketing strategies. According to Engagement Labs data and analytics, 19 percent of all consumer purchases are driven by these kinds of consumer conversations. For the 2019 analysis of […]

‘Frozen 2’ Will Be on Disney+ Just as Employees Start Working From Home

Published by Engagement Labs on March 14, 2020
Ruth Carson March 14, 2020 12:58 AM EDT | Last Updated: March 14, 2020 1:30 PM EDT   … Disney has struggled to find the right programming for Disney+, its most important new business initiative in years. While subscribers of the five-month old streaming service jumped to 28.6 million by early February, it has seen a number of […]

Consumers Reveal Most Loved Brands

Published by Engagement Labs on March 13, 2020
Engagement Lab’s TotalSocial analyzed consumer sentiment data on brands across industries. By Alexandra Pastore on March 13, 2020 19 percent of all consumer purchases are driven by consumer conversation.   Beauty brands took the lead for the most positive online consumer conversations with eight brands from the beauty and personal-care category standing out with high-net sentiment online and offline in TotalSocial’s […]
Marketing Dive

Nintendo Switch, American Family ranked ‘most beloved brands’

Published by Engagement Labs on March 12, 2020
  AUTHOR: Dianna Christie | PUBLISHED: March 12, 2020 Dive Brief: Video game console Nintendo Switch is the most loved brand in offline consumer conversations, followed by Gain laundry detergent, according to Engagement Labs’ TotalSocial​ study shared with Marketing Dive. Both labels jumped ahead more than 60 spots since 2018, now ahead of the other 600 brands measured […]
Global Cosmetic Industry Magazine

9 of the Most Loved Brands in Online & Offline Talk

Published by Engagement Labs on March 12, 2020
  Unilever’s Dove Men + Care is the only brand to land to rank as “most loved” both online and offline, based on data collected in Engagement Labs’ TotalSocial list. For the 2019 analysis of more than 600 U.​S. consumer brands across a spectrum of industry sectors and categories, Engagement Labs ranked the most loved […]

Nintendo Switch, American Family ‘Most Loved Brands’

Published by Engagement Labs on March 12, 2020
by Tanya Gazdik Nintendo Switch and American Family are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. Consumer conversations reveal a big difference in the most-loved brands online versus offline, according to research. Nintendo Switch and Gain laundry detergent zoomed up on the list of brands […]

The ‘most loved’ global beauty brands revealed in new study

Published by Engagement Labs on March 12, 2020
  By Lucy Tandon Copp 12-Mar-2020 The top ten online and offline brands include several beauty brands including Aveeno, Dove Men+Care, Olay and Lush The ‘most loved’ global brands have been revealed with several beauty brands ranking in the top ten. In new analysis by Engagement Labs’, the data and analytics company studied online and offline […]
Bulldog Reporter

Which media dominate American word of mouth in 2020?

Published by Engagement Labs on February 19, 2020
  by Richard Carufel | Feb 19, 2020   It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media […]