In the news

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

Published by Engagement Labs on March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]

Beauty and Personal Care Brands Sweep Most Loved Brands

Published by Engagement Labs on March 1, 2021
  By Kelly Kovack  Posted March 1, 2021 In Trend Before consumers make buying decisions, they talk. But what do they talk about and how has that changed? Online and offline—through social media, product reviews, face-to-face or via Zoom, by text or IM, or via whatever channel—Americans seek recommendations, feedback, and validation in our choices of entertainment and products. According […]
Global Cosmetic Industry Magazine

10 Most Loved Brands of 2020

Published by Engagement Labs on February 25, 2021
  TotalSocial has curated a list of the top 10 brands that are most loved by consumers, both online and offline, during 2020. This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline via any channel other than posting on social media. Unilever’s Dove is the only brand to […]

Trader Joe’s, Great Value ‘Most Loved Brands’

Published by Engagement Labs on February 25, 2021
by Tanya Gazdik   Trader Joe’s and Walmart’s Great Value are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. Consumer conversations changed dramatically during the COVID-19 pandemic, according to the company’s fourth annual TotalSocial Brand Awards. Everyday categories such as beauty and personal care, video games, […]
Customer Think

Beauty and Personal Care Brands Dominate Most Loved Brands During Pandemic Year, New Study of Online and Offline Consumer Conversations Reveals

Published by Engagement Labs on February 24, 2021
  Trader Joe’s and Carter’s Lead Offline Talk Sentiment, While Walmart’s Great Value and American Family Insurance Retain their Rankings as the Most Positive Brands Online Unilever’s Dove Excels as Only Brand Among Top Ten In Both Online and Offline Sentiment NEW YORK, NY (February 24, 2021) – Trader Joe’s, the American neighborhood grocery store, […]

Engagement Labs, Dstillery Team To Target WOM Influencers

Published by Engagement Labs on February 22, 2021
  by Richard Whitman , Columnist Social data and analytics firm Engagement Labs has announced a new alliance with Dstillery, a firm that uses AI modeling to develop custom audience segments for marketers. According to the companies, the partnership will help marketers better target off-line word-of-mouth influencers. Under the new agreement, the partners will integrate proprietary data […]
Agility PR

Engagement Labs and Dstillery partner to help brands tap into word-of-mouth audiences at scale

Published by Engagement Labs on February 12, 2021
… The data partnership fills that important void. It is based on the integration of proprietary data about offline word-of-mouth based on the Engagement Labs TotalSocial® data and analytics platform, matched to Dstillery’s AI-based anonymous consumer database. The segments cover the full range of consumer categories from CPG brands in food, beverages and household products, […]
MarTech Series

Engagement Labs and Dstillery Partner to Help Brands Tap Into Word-of-Mouth Audiences at Scale

Published by Engagement Labs on February 9, 2021
  Marketers Can Now Target Digital Ads Based on Proprietary Offline Word-of-Mouth Advocacy Segments Opens Door to Unlock a Powerful New Social Channel Engagement Labs, the industry-leading data and analytics firm that specializes in offline and online social data and intelligence for brands and companies, has announced a new alliance with Dstillery, the leading custom audience solutions […]

Word of Mouth and Social Media: A Ten-Year Update

Published by Engagement Labs on December 17, 2020
Publish date: December 17, 2020   Ten years ago I published this piece at MediaVillage about newly released research which shined much needed light on online vs. offline word of mouth. It was conducted by several esteemed marketing professors and was unveiled at a Wharton event. I recently revisited the results and updated them to see just how […]

In Defense Of Short-Term Marketing

Published by Engagement Labs on November 18, 2020
by Corinne Casagrande , November 18, 2020 … Here are some other ways your brand can benefit from bringing sales forward: 1. Improving your look-a-like models. With more conversions, you have a bigger pool of what the people who converted look like. This helps you make decisions on how to get more of these people. 2. Increasing customer lifetime value.  […]