by Richard Carufel | Mar 11, 2022 | Public Relations   Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while […]

The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique. Beauty and personal care brands have dominated Engagement Labs’ fifth annual ranking of America’s most loved brands. The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique. The analysis […]

by Tanya Gazdik, March 6, 2022   Carter’s ranks first, while Trader Joe’s moved down to the second top spot of the list of brands most positively talked about in offline conversations, according to Engagement Labs. American Family Insurance and Great Value, a Walmart brand, also switched places for the top positions for the most loved […]

December 15, 2021 | By KATIE TAMOLA Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs. The study, commissioned by G/O Media, focusing on tech and beverage brands, found that digital advertising surpassed paid social advertising on Facebook in terms of conversions. […]

15 DECEMBER 2021   DIGITAL MEDIA EFFECTIVENESS DIGITAL MEDIA RESEARCH Digital display ads contribute significantly more than Facebook to both offline and online volume of conversations for marketers, new research says. Key findings A study commissioned by media holding company G/O Media, whose brands include The Onion and Gizmodo, and conducted by Engagement Labs, looked at ten leading brands (five each in the tech and […]

By PRNewswire On Dec 14, 2021   First of Its Kind Study By Engagement Labs Examines Digital Versus Social Ad Performance of Ten Leading Consumer Brands Engagement Labs released the findings of a study on digital advertising compared to social advertising on Facebook. The study, commissioned by G/O Media, showed that digital display ads contribute significantly more than Facebook to […]

  Whether as a joke, a nostalgic trip back to the ’90s or as shorthand for the love of movies, the dead chain’s name still resonates with many. Except perhaps the brand’s owner. Published Nov. 3, 2021 Ben Unglesbee, Senior Reporter … Terry described Blockbuster as having “meme” status. And lest you think memes can’t […]

Sep 17, 2021 | Marketing, Public Relations   Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021. As Adweek recently noted, “The holidays aren’t […]

  Sep 10, 2021 | Analysis, Public Relations   At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view. For example, in a piece entitled, Influencer marketing: beyond the hype, we said that while businesses are rushing to engage with celebrity and near-celebrity “influencers” […]

  Aug 11, 2021 | Marketing, Public Relations   “The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips Distilling, a Minnesota-based spirits marketer that under his […]