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Consumers reveal their most loved brands, based on both online and offline sentiment
Published by Engagement Labs on March 11, 2022
by Richard Carufel | Mar 11, 2022 | Public Relations Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while […]

Beauty and Personal Care Brands Dominate in Engagement Labs’ Fifth Annual Ranking of America’s ‘Most Loved’ Brands
Published by Engagement Labs on March 7, 2022
The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique. Beauty and personal care brands have dominated Engagement Labs’ fifth annual ranking of America’s most loved brands. The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique. The analysis […]

Carter’s, American Family Insurance Deemed Most Positively Talked About Brands
Published by Engagement Labs on March 6, 2022
by Tanya Gazdik, March 6, 2022 Carter’s ranks first, while Trader Joe’s moved down to the second top spot of the list of brands most positively talked about in offline conversations, according to Engagement Labs. American Family Insurance and Great Value, a Walmart brand, also switched places for the top positions for the most loved […]

Digital advertising drives more awareness than paid social: report
Published by Engagement Labs on January 6, 2022
December 15, 2021 | By KATIE TAMOLA Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs. The study, commissioned by G/O Media, focusing on tech and beverage brands, found that digital advertising surpassed paid social advertising on Facebook in terms of conversions. […]

Digital display drives more brand conversations than paid social
Published by Engagement Labs on December 15, 2021
15 DECEMBER 2021 DIGITAL MEDIA EFFECTIVENESS DIGITAL MEDIA RESEARCH Digital display ads contribute significantly more than Facebook to both offline and online volume of conversations for marketers, new research says. Key findings A study commissioned by media holding company G/O Media, whose brands include The Onion and Gizmodo, and conducted by Engagement Labs, looked at ten leading brands (five each in the tech and […]

New Study Shows Digital Advertising Significantly Drives More Brand Word Of Mouth And Conversation Than Social Advertising On Facebook
Published by Engagement Labs on December 14, 2021
By PRNewswire On Dec 14, 2021 First of Its Kind Study By Engagement Labs Examines Digital Versus Social Ad Performance of Ten Leading Consumer Brands Engagement Labs released the findings of a study on digital advertising compared to social advertising on Facebook. The study, commissioned by G/O Media, showed that digital display ads contribute significantly more than Facebook to […]

Blockbuster is trapped in brand limbo. Will it ever get out?
Published by Engagement Labs on November 3, 2021
Whether as a joke, a nostalgic trip back to the ’90s or as shorthand for the love of movies, the dead chain’s name still resonates with many. Except perhaps the brand’s owner. Published Nov. 3, 2021 Ben Unglesbee, Senior Reporter … Terry described Blockbuster as having “meme” status. And lest you think memes can’t […]

Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches
Published by Engagement Labs on September 17, 2021
Sep 17, 2021 | Marketing, Public Relations Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021. As Adweek recently noted, “The holidays aren’t […]

Looking for real influence? Forget celebrity influencers, focus on real people
Published by Engagement Labs on September 10, 2021
Sep 10, 2021 | Analysis, Public Relations At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view. For example, in a piece entitled, Influencer marketing: beyond the hype, we said that while businesses are rushing to engage with celebrity and near-celebrity “influencers” […]

Packaging innovation is a great consumer buzz generator—just ask Andy England
Published by Engagement Labs on August 11, 2021
Aug 11, 2021 | Marketing, Public Relations “The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips Distilling, a Minnesota-based spirits marketer that under his […]