In the news
WARC

Everyday influencers can build brand equity

Published by Engagement Labs on February 7, 2019
News, 08 February 2019   A fascination with paid influencers has meant that marketers often overlook the opportunity to cultivate strategies that would put the power of “everyday influencers” to work on their behalf, according to three influential US industry figures. Writing in the current issue of Admap, Ed Keller and Brad Fay, CEO and […]
New York Business Journal

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Published by Engagement Labs on February 7, 2019
  NEW YORK, Feb. 7, 2019 /PRNewswire/ — Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data […]
Customer Think

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Published by Engagement Labs on February 7, 2019
  American Family tops the list of most loved brands being talked about during online conversations. AmFam continues its #DreamFearlessly marketing campaign that goes beyond TV commercials, but in real lives: from high school sports sponsorships, fan vote contests, scholarship programs to regional “Big Dream” gatherings. While, Clean & Clear ranked second for its high sentiment […]
Global Cosmetic Industry Magazine

Consumers Can’t Stop Talking About These 8 Brands

Published by Engagement Labs on February 7, 2019
February 7, 2019   Fans of Mary Kay and Burt’s Bees are Tweeting, ‘Gramming and sharing the love; meanwhile, when it comes to offline word of mouth, L’Oréal devotees are spreading the cosmetic gospel.   The companies were among the beauty and personal care brands recognized by Engagement Labs as Most Loved Brands. Engagement Labs analyzed more […]
Ad Age

QVC Gets A Brand Makeover And Lime Lands A CMO: Marketers Brief

Published by Engagement Labs on February 6, 2019
Published on February 06, 2019. Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions toeschultz@adage.com. Procter & Gamble’s Olay did not have a great performance in the widely cited USA Today Ad Meter. But CMO Marc Pritchard is talking up […]
Admap

The power of everyday influencers in driving business outcomes

Published by Engagement Labs on February 4, 2019
Ed Keller, Brad Fay and Matt Dodd Admap Magazine, February 2019   The social media era has placed a spotlight on those celebrity and near-celebrity “influencers” with thousands, even millions of followers on YouTube, Instagram, and other social media platforms, most of them paid to endorse brands. Largely on the strength of these online influencers, […]
MediaPost

American Eagle Invites Gen Z To Direct, Style New Campaign

Published by Engagement Labs on January 28, 2019
by Sarah Mahoney  @mahoney_sarah, January 25, 2019 … American Eagle also owns Aerie, the lingerie brand that’s made big gains by ditching models. It has been a pioneer in the trend of using real women — in a variety of shapes and sizes — in its ads, and was one of the first brands to swear off […]
Agility PR

Value of consumer conversations—the true impact of word of mouth on sales

Published by Engagement Labs on January 28, 2019
by Bulldog Reporter | Jan 28, 2019 Word of mouth has been among the best forms of spreading brand awareness and product recommendations since… well, since any other strategies even existed—and it remains one of the most reliable, according to new research from social data and analytics firm Engagement Labs.   The firm’s new report, published in MIT Sloan Management Review, reveals […]
Agility PR

Engagement Labs Releases TotalSocial Ranking of Top Household Products Brands

Published by Engagement Labs on January 28, 2019
by Bulldog Reporter | Jan 28, 2019 The Tide and Mr. Clean brands joined the top 10 ranking in this report. Tide rose five spots to the number eight spot, primarily from an increase in sentiment, both online and offline. In January 2018, Tide was at the center of a controversy surrounding teenagers eating their Tide pods detergent. The brand’s […]
The Drum

If there’s a recession in 2019, here’s what marketers should do

Published by Engagement Labs on January 21, 2019
By Samuel Scott-21 January 2019 11:33am … Just see this study by Engagement Labs: “there is little to no relationship between the conversations happening on social media versus those that happen in real life.” In my prior column, I highlighted a recent Ebiquity study showing that only 0.67% of Facebook advertising impressions are quality enough to build brands. And […]