In the news

PlayStation Named No. 1 Engaging Brand Thanks To Fortnite

Published by Engagement Labs on October 2, 2018
Strong fanbase moves the social needle Fortnite’s tide rises (most) boats, according to the rankings from one analytics firm. Engagement Labs, which generates analytics based on social-media engagement, released its 2018 TotalSocial ranking of consumer electronics brands, and Sony PlayStation topped the list thanks to a vibrant Fortnite fanbase on that platform. The analysis combines offline […]
Marketing Dive

Arby’s offers free brand-inspired tattoos in ‘sandwiches for life’ promo

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 18, 2018 Dive Insight: By billing its new campaign as giving consumers “sandwiches for life,” but in the form of branded tattoos rather than a lifetime supply of sandwiches, Arby’s is attempting to drum up social media traffic and media attention around the quirky event. Arby’s is also hoping to build brand […]
Footwear News

Converse Is Ready to Rebound After a Streak of Struggles

Published by Engagement Labs on September 26, 2018
By Peter Verry September 26, 2018 Converse has experienced its share of struggles over the past two years — particularly in 2016 when canvas footwear trends lost favor among retro-hungry teens — but industry insiders think the brand can bounce back. Sales for the label dipped more than 20 percent stateside in August, according to senior […]

Commentary: Teen Talk

Published by Engagement Labs on September 26, 2018
by Jack Loechner , Staff Writer @mp_research September 26, 2018 Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. As marketers turn their attention to Gen Z, it pays to know what they’re talking about, especially as a new report from Engagement Labs reveals that they have 35% more product conversations […]
Marketing Dive

Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery

Published by dev on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 24, 2018 Dive Insight: Carvana’s interactive campaign could help the company reach younger consumers as it enters its biggest market to date. Parading cars wrapped in takeout bags around New York City was an attention-grabber, and also provided opportunities to engage with social media-savvy generations. Encouraging passersby to snap, post and hashtag photos […]
Marketing Dive

Acura urges social media users to #LookUp in new influencer campaign

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 20, 2018 Dive Insight: Working with influencers, focusing on Instagram and Pinterest and offering tutorials on picture-taking are a strong effort by Acura to attract a new generation of car buyers. Millennials are buying fewer cars than older age groups, and members of Gen Z may be even slower to embrace car ownership. […]
Vending Times

Watch Out! Here Comes Generation Z. Meet Your Newest Shoppers

Published by Engagement Labs on September 26, 2018
by Paul Schlossberg Posted On: 9/17/2018   You should know a lot about your most important shoppers. That group includes the Baby Boomers (born 1946-1964), Generation X (1965-1980) and Millennials or Generation Y (1980-1996).1  The Boomers have been your primary customer base for a long time. Now, at many of your locations Gen Y and […]
MarTech Today

The newest Forrester Wave on social listening platforms expresses disappointment in the category

Published by Engagement Labs on September 14, 2018
The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. Barry Levine on August 30, 2018 at 5:15 pm   The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively […]
Marketing Land

Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?

Published by Engagement Labs on September 14, 2018
  The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Greg Sterling on September 4, 2018 at 9:20 pm Many marketing pundits and talking heads are now asking whether Nike’s “Just Do It” anniversary deal with NFL quarterback-turned-activist Colin Kaepernick is one of the stupidest marketing decisions ever. Is Nike crazy — or crazy […]

Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works

Published by Engagement Labs on September 14, 2018
Jay Baer GUEST WRITER Author, Speaker and Founder of Convince & Convert September 14, 2018 7 min read Cultivating a differentiator that’s remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own. Why your business needs a talk trigger now more than ever. An […]