In the news

  • How To Engage The Millennial Market? Engage Young Men
    Published by Engagement Labs on September 26, 2017

    What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer influencers across the board, from sports and auto […]

  • Quaker, Oreo, Perdue Lead Gains In Latest Social, WOM Rankings
    Published by Engagement Labs on September 23, 2017

    Quaker Oats, Oreo and Perdue Chicken logged significant gains in positive consumer conversations in recent months, while Heinz, Pillsbury, Nestle, Kellogg’s and Hershey’s have seen their performance slide. That’s according to rankings for the six months ended in July from Engagement Labs’s TotalSocial data, which continuously measures the quantity and quality of brands’ social media […]

  • Quaker Oats Named Top Food Brand in Social Media and Word-of-Mouth Conversations
    Published by Engagement Labs on September 23, 2017

    There was also good news for Betty Crocker and Oreo, bad news for Pillsbury and Heinz Quaker Oats has replaced Kellogg’s as the country’s top food brand based on word-of-mouth and social media conversations, Engagement Labs reports in its latest semi-annual ranking of consumer preferences. “Quaker Oats jumped several spots to become the top TotalSocial […]

  • The remarkable influence of millennial men
    Published by Engagement Labs on September 22, 2017

    Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs’ CEO. Millennials have forced brands to innovate and recreate marketing strategies. However, there’s an unexpected generational twist that marketers need to heed. Millennial men are remarkably influential and powerful brand advocates, more so than other men, more so than in […]

  • Quaker Oats and Oreo have the most people talking, new study says
    Published by Engagement Labs on September 21, 2017

    Dive Brief: In a new analysis of online and offline conversations about food brands released Thursday, Engagement Labs found that Quaker Oats held the top ranking and was the most talked about. Compared to a previous study in March, Kellogg had fallen from No. 1 to No. 8. Betty Crocker jumped four spots to No. […]

  • Southwest Airlines Ousts JetBlue In Engagement
    Published by Engagement Labs on September 20, 2017

    Southwest Airlines, which was previously ranked fourth, has ousted JetBlue as the number one airline brand on TotalSocial and pushed JetBlue down to fourth place, according to Engagement Labs. Southwest Airlines increased its TotalSocial performance due to its strength in offline and online sentiment, indicating consumers are talking positively about the company, according to the […]

  • Dollar General, Kellogg’s extend on-pack literacy stories to social
    Published by Engagement Labs on September 19, 2017

    Dive Insight: The big takeaway from the campaign is how digital’s influence on shopping marketing continues to spread, impacting cause marketing efforts and dollar stores. For both CPG brands and retailers, their efforts need to have social activations if they are to impact consumers where they are spending much of their time — on social […]

  • Engagement Labs Vice President Maggie Fosdick talks about ‘Category Crusher’ brands on PurseStrings podcast
    Published by Engagement Labs on September 19, 2017

    Listen to Engagement Labs Vice President Maggie Fosdick’s interview with Maria Reitan, host of the PurseStrings podcast about TotalSocial and the Lessons from the Leaders of Social influence report. The interview begins at 6:25 in the stream, and continues after the commercial break at 17:55. Listen to the interview here. For more information on TotalSocial™ […]

  • Southwest Airlines the number one airline brand on TotalSocial
    Published by Engagement Labs on September 18, 2017

    NEW YORK, NY – The airline industry relies heavily on customer recommendations and reviews. However, due to a series of very public mishaps and renewed demands from the general public for better customer experiences, airline brands have been put under the microscope. For airline marketers, it has never been more imperative to understand the health […]

  • Millennial Men Are Exerting Greater Influence in the Beauty Market
    Published by Engagement Labs on September 13, 2017

    A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The research from YouGov – based off the responses of more than 12,750 […]