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MediaPost

The ‘Superspreaders’ You WANT To Meet

Published by Engagement Labs on May 20, 2020
  by Ed Keller, Columnist   The global pandemic has justifiably given a bad name to “superspreaders,” the term for those people who tragically and efficiently spread the virus that causes COVID-19. But there’s another type of superspreader that marketers should seek out today: the one in 10 most influential consumers, who are the most efficient […]
Marketing Dive

Nintendo only brand to rank in top 10 for online, offline marketing

Published by Engagement Labs on May 18, 2020
  AUTHOR: Robert Williams | PUBLISHED: May 18, 2020 Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in both online and offline marketing campaigns, according to Engagement Labs research. The video game giant rose to No. 2 from No. 3 for having a “talkworthy” online campaign, while its […]
MarTech Series

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

Published by Engagement Labs on May 15, 2020
  May 15, 2020   PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline […]
Agility PR

The most successful brands in activating buzz among nation’s ‘everyday’ influencers

Published by Engagement Labs on April 24, 2020
  by Richard Carufel | Apr 24, 2020 | Public Relations   Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New research from social intelligence analytics from Engagement Labs examines […]
MediaPost

COVID-19 Loses Sway Over Consumer Conversations As Mood Lifts

Published by Engagement Labs on April 20, 2020
  by Rob Williams The coronavirus pandemic has been a major topic for consumers to discuss in their daily conversations, but interest in the health crisis started to wane by mid-April, indicating how people are adapting to the “new normal.” The portion of Americans who said the coronavirus was the “most impactful conversation of the […]

Crystal Light and CVS lead the most successful brands in activating buzz among US consumer influencers

Published by Engagement Labs on April 17, 2020
Tatiana Rokou / 17 Apr 2020  09:31  527 Four airlines made the top 10: Online – Alaska Airlines (#4); Offline: American Airlines (#5), United (#7) and Spirit Airlines (#9).   NEW YORK, NY – Crystal Light, the beverage mix, and CVS, retail pharmacy drugstore, grabbed the top spots of the brands most successful with everyday influencers – CVS for online […]

Creating Consumer Buzz: CVS Leads The Way

Published by Engagement Labs on April 16, 2020
  The TotalSocial Brand Awards series ranking focuses on everyday influencers, who carry strong sway with consumers.   By The Dealerscope Staff   Retail pharmacy drugstore chain CVS and Crystal Light, the beverage mix, grabbed the top spots of the brands most successful with everyday influencers – CVS for online (via social media) and Crystal Light […]
Bulldog Reporter

Consumer conversations reveal big differences in most loved brands online and offline

Published by Engagement Labs on March 20, 2020
  by Richard Carufel | Mar 20, 2020 | Public Relations The digital revolution changed almost everything about marketing and communications strategy, but one highly organic tactic that never seems to fail is word of mouth—get people talking about your brand or product and everyone else seems to want to know more about it. For this reason, marketers are looking to […]
BeautyMatter

Beauty Brands Dominate Most-Loved Brands Online and Offline

Published by Engagement Labs on March 18, 2020
  By Kelly Kovack Posted March 18, 2020   Word-of-mouth marketing is the holy grail to marketers, and MIT research shows that both online and offline customer conversations drive purchase decisions—but they require separate marketing strategies. According to Engagement Labs data and analytics, 19 percent of all consumer purchases are driven by these kinds of consumer conversations. For the 2019 analysis of […]

‘Frozen 2’ Will Be on Disney+ Just as Employees Start Working From Home

Published by Engagement Labs on March 14, 2020
Ruth Carson March 14, 2020 12:58 AM EDT | Last Updated: March 14, 2020 1:30 PM EDT   … Disney has struggled to find the right programming for Disney+, its most important new business initiative in years. While subscribers of the five-month old streaming service jumped to 28.6 million by early February, it has seen a number of […]