In the news

Adweek, Social Times – Can Influencer Marketing Really Motivate Purchases? (Study)

Published by Engagement Labs on March 31, 2016
March 31, 2016 by Justin Lafferty, Adweek, Social Times More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to […]

Adweek – 8 Enlightening Digital Marketing Stats From the Past Week

Published by Engagement Labs on March 31, 2016
March 31, 2016 by Christopher Heine, Adweek In recent days, we’ve seen interesting data points from Instagram, Periscope and Amazon. Getty Images The last several days were full of intriguing data points from the realm of digital marketing. Here are eight numbers that caught our attention: 1. Mamma mia, Instagram! Last week, we found out women […]

MediaPost – Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing

Published by Engagement Labs on March 30, 2016
March 30, 2016 by Joe Mandese, MediaPost At a time when marketers are increasingly focusing on the value of targeting so-called “influencers,” new research suggests they should be aiming lower down the food chain of celebrity endorsers, or even the kind of YouTube and social media micro celebrities that have been cutting lots of sweet deals. […]

Digiday – In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy

Published by Engagement Labs on March 29, 2016
March 29, 2016 by Hilary Milnes, Digiday Italian fashion house Valentino has put a lot of muscle behind its Instagram account in the past year. And the effort has paid off. Valentino posts more frequently than any other brand, sees more engagement from followers and responds to commenters at a more consistent rate than other high-end brands. As […]

Travel Pulse – Which Airline Is the Most Social Media Savvy?

Published by Engagement Labs on March 24, 2016
March 24, 2016 by Josh Lew, Travel Pulse Illustration courtesy of Thinkstock Social media has become a major marketing tool for all sorts of travel businesses. When it comes to airlines, you only have to take a quick look at a Facebook page or Twitter feed to realize that some are much more savvy than […]

Hotel News Now – Who’s winning the social media engagement game

Published by Engagement Labs on March 18, 2016
March 18, 2016 by Samantha Worgull, Hotel News Now When you have five hours to kill at the San Francisco International Airport, you start to ponder unthinkable things. Like hey, maybe I’ll finally buy that book on meditation and learn it while I sit here. Yeah right. No sense of relaxation at that airport. What […]

Skift – These Are the Most-Talked-About Hotel Brands Online and Offline

Published by Engagement Labs on March 18, 2016
March 18, 2016 by Deanna Ting, Skift Business students in a social media management course. University of Salford Press / Flickr Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off. — Deanna Ting When it comes to social media marketing and consumer engagement, Hilton […]

Travel Pulse – How Do Top Hotel Brands Rank on Social Media, Offline?

Published by Engagement Labs on March 10, 2016
March 10, 2016 by Patrick Clarke, Travel Pulse Photo courtesy of Thinkstock Hilton Worldwide is making its mark when it comes to social media and word-of-mouth performance. According to the latest U.S. hotel rankings from Engagement Labs, Hilton’s flagship brand, Hilton Hotels & Resorts, ranks first in both Instagram and offline word of mouth performance. What’s more, […]

Financial Post – Podcast: Engagement Labs’ Bryan Segal on getting a piece of the growing pie in social media advertising

Published by Engagement Labs on March 8, 2016
March 9, 2016 by James West, Financial Post James West is an investor and the author of the Midas Letter, an investing research report focused on small cap stocks. The views expressed on this podcast are his own and are presented for general informational purposes only — they should not be construed as advice to […]

Adweek – These Are the Oscar Ads and Moments Viewers Paid Attention to the Most at Home – People loved Leo’s win and Kohl’s ads

Published by Engagement Labs on February 28, 2016
February 28, 2016 by Tim Baysinger, Adweek Lady Gaga’s chilling performance drew the best response from viewers. Getty Images It may not have won Best Original Song, but Lady Gaga’s show-stopping performance of “Til It Happens to You” from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night. According […]