In the news

Luxury Daily – Top 10 luxury brand multichannel efforts of Q1

Published by Engagement Labs on April 14, 2016
April 14, 2016 by Jen King, Luxury Daily Ben Stiller as Zoolander with Penelope Cruz for Vogue February 2016 As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital. Proving that there is no campaign housed solely on social or in-store any longer, brands worked to tie together the channels […]

Adweek, Social Times – What Are the Top 50 Colleges on Facebook, Twitter?

Published by Engagement Labs on April 8, 2016
April 8, 2016 by David Cohen, Adweek, Social Times Baylor University graduated at the top of Engagement Labs’ eValue class for Facebook, while the University of Wisconsin-Madison was the Twitter valedictorian. Engagement Labs released its lists of the top 50 colleges and universities on Facebook and Twitter based on its proprietary eValue score. The entire list appears below, but the top five […]

Denver Business Journal – Colorado university students not leaders when it comes to using social media

Published by Engagement Labs on April 7, 2016
April 7, 2016 by Ben Miller, Denver Business Journal HUSTVEDT | WIKIMEDIA When it comes to using social media like Facebook and Twitter, students at Colorado’s two major universities aren’t anywhere near the leading U.S. campuses. According to a new report issued by technology and data company Engagement Labs of Toronto, Canada, no Colorado university ranks […]

Adweek, Social Times – March Was Big for Donald Trump on Twitter, Bernie Sanders on Facebook

Published by Engagement Labs on April 1, 2016
April 1, 2016 by David Cohen, Adweek, Social Times March was a big month for presidential candidates Donald Trump and Bernie Sanders on Facebook and Twitter, according to Engagement Labs. The company used its eValue tool to determine that Trump overtook rival Ted Cruz on Facebook in March, and that although Hillary Clinton was still ahead of Sanders on Facebook, Twitter users […]

Adweek, Social Times – Can Influencer Marketing Really Motivate Purchases? (Study)

Published by Engagement Labs on March 31, 2016
March 31, 2016 by Justin Lafferty, Adweek, Social Times More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School, Experticity and the Keller Fay Group found that influencers have up to […]

Adweek – 8 Enlightening Digital Marketing Stats From the Past Week

Published by Engagement Labs on March 31, 2016
March 31, 2016 by Christopher Heine, Adweek In recent days, we’ve seen interesting data points from Instagram, Periscope and Amazon. Getty Images The last several days were full of intriguing data points from the realm of digital marketing. Here are eight numbers that caught our attention: 1. Mamma mia, Instagram! Last week, we found out women […]

MediaPost – Think Macro, Act Micro: Study Reveals Sweet Spot Of Influencer Marketing

Published by Engagement Labs on March 30, 2016
March 30, 2016 by Joe Mandese, MediaPost At a time when marketers are increasingly focusing on the value of targeting so-called “influencers,” new research suggests they should be aiming lower down the food chain of celebrity endorsers, or even the kind of YouTube and social media micro celebrities that have been cutting lots of sweet deals. […]

Digiday – In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy

Published by Engagement Labs on March 29, 2016
March 29, 2016 by Hilary Milnes, Digiday Italian fashion house Valentino has put a lot of muscle behind its Instagram account in the past year. And the effort has paid off. Valentino posts more frequently than any other brand, sees more engagement from followers and responds to commenters at a more consistent rate than other high-end brands. As […]

Travel Pulse – Which Airline Is the Most Social Media Savvy?

Published by Engagement Labs on March 24, 2016
March 24, 2016 by Josh Lew, Travel Pulse Illustration courtesy of Thinkstock Social media has become a major marketing tool for all sorts of travel businesses. When it comes to airlines, you only have to take a quick look at a Facebook page or Twitter feed to realize that some are much more savvy than […]

Hotel News Now – Who’s winning the social media engagement game

Published by Engagement Labs on March 18, 2016
March 18, 2016 by Samantha Worgull, Hotel News Now When you have five hours to kill at the San Francisco International Airport, you start to ponder unthinkable things. Like hey, maybe I’ll finally buy that book on meditation and learn it while I sit here. Yeah right. No sense of relaxation at that airport. What […]