In the news

Hotel News Now- Social Media Q&A: Thinking Beyond The Platform

Published by Engagement Labs on September 27, 2016
In Hotel News Now’s final piece of content from “The State of Social Media” special report, Engagement Labs Chief Research Officer Brad Fay discusses the common requirement for any kind of social marketing success—knowing your audience. By Sean McCracken TORONTO—With so many different platforms and choices, it can be difficult for hoteliers to know where […]

Cognito- Bridging the Online/Offline Divide

Published by Engagement Labs on September 27, 2016
Steve Thomson of Engagement Labs shares his insights into the nature and inherent value of word-of-mouth (WOM) and its effective implementation in marketing communications. Read the entire article here. For more information on TotalSocial™ or to request a demo, visit  For sales contact us at: For media inquires contact us at: About TotalSocialTM Want a […]

Keller Fay Offers Offline/Online Social-Media TV Measure

Published by Engagement Labs on September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system — TotalSocial for TV — that will include offline conversations about TV shows. Many social media researchers already measure online social media content about TV programs. CBS will be the first client using the new system, which begins this fall. Keller Fay […]

CBS Following Keller Fay’s New TotalSocial for TV

Published by Engagement Labs on September 7, 2016
System tracks viewer conversations about TV shows both on and off line Keller Fay Group is launching TotalSocial for TV, a tracking system that measures online and offline conversations about primetime TV shows that is being used by CBS as the 2016-17 season starts. Keller Fay, part of Engagement Labs, says the system provides information […]

Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings

Published by Engagement Labs on August 23, 2016
Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]

Campaign US – Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics

Published by Engagement Labs on August 22, 2016
August 22, 2016 by Ilyse Liffreing, Campaign The fitness brand that strives to “Be More Human” would rather validate than compete with you Earlier this month, thousands of Delta Airlines passengers became stranded in airports nationwide due to a massive computer crash. Reebok saw an opportunity and leapt into action, surprising frustrated travelers with stress-reliving […]

PYMNTS – Athleisure Rules Social Conversions Among Apparel Retailers

Published by Engagement Labs on August 18, 2016
August 18, 2016 by PYMNTS It was a good time for athleisure on social media according to the newest data out from TotalSocial (Engagement Labs). The newest edition of the ranking sees Adidas, Nike, Reebok, Under Armour and Puma all as top ten finishers for the converting social interruption to consumer action in the apparel industry. […]

Retail Dive – Led by Adidas, athleisure brands are generating a lot of social chatter

Published by Engagement Labs on August 18, 2016
August 18, 2016 by Dan O’Shea, Retail Dive Dive Brief: Athleisure brands Adidas, Nike, Reebok, Under Armor and Puma all finished in the top 10 of the TotalSocial social media rankings for the apparel industry, according to Engagement Labs, creator of the TotalSocial social conversation measurement tool. According to TotalSocial, which measures both online and […]

Oracle – A Back To School Lesson For CMOs

Published by Engagement Labs on August 16, 2016
August 16, 2016 by Steve Olenski, Oracle – Modern Marketing Blog Last week I told CMOs what they need to know about back-to-school shoppers. This week, it’s a lesson that transcends all CMOs, be they B2C or B2B. Let’s get started. You in the back, sit up straight. I see you back there. I realize it’s […], Engagement Labs Releases Social Impact Measurement Tool

Published by Engagement Labs on August 15, 2016
August 11, 2016 by Research Trade UK – Technology and data company Engagement Labs has launched TotalSocial, a tool to measure a brand’s social impact of online and offline conversations. TotalSocial combines social listening with offline conversation measurement tools to help marketers identify the differences between their online and offline conversations, as well as see areas […]