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MarketingCharts

Data Hub: Coronavirus and Marketing [Updated]

Published by Engagement Labs on June 29, 2020
  June 29, 2020 Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will […]
Agility PR

Brand conversations are vital in the COVID age—which ones are making real connections?

Published by Engagement Labs on June 19, 2020
  by Richard Carufel | Jun 19, 2020 | Covid-19, Public Relations   Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days. So for brands to remain vital, they have to connect with their audiences emotionally, […]
Marketing Dive

Disney+ surges from last to 1st place in ‘most beloved brands’ this spring

Published by Engagement Labs on June 15, 2020
  AUTHOR: Dianna Christie  PUBLISHED: June 15, 2020 Dive Brief: Disney+ is the most loved brand in offline consumer conversations, followed by Amazon/Prime, according to Engagement Labs’ TotalSocial study shared with Marketing Dive. The new streaming platform jumped from last place to first — up 410 spots — since 2019, now ahead of the other 600 brands on the […]
Yahoo! News

Disney+ Is a Leading Brand for ‘Offline Conversation’ (And No, Not Just Because of Baby Yoda)

Published by Engagement Labs on June 14, 2020
  by: Stephen Silver … Engagement Labs’ The TotalSocial rankings are based, the firm said, on “a combination of metrics including how much conversation brands earn, how positive, whether consumers are sharing brand content, and how well the brand is connecting with the most influential consumers.” “I can’t think of another brand that literally went […]
The National Interest

Disney+ Is a Leading Brand for ‘Offline Conversation’ (And No, Not Just Because of Baby Yoda)

Published by Engagement Labs on June 14, 2020
  by: Stephen Silver Disney+, since its launch in November, has been a huge success, earning fifty million subscribers as of Disney’s last earnings release in early April. And people aren’t only watching Disney+—they’re talking about it. According to a report issued this week by Engagement Labs, over the course of the March-May period- which […]
MarTech Series

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Published by Engagement Labs on June 12, 2020
  Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. […]
MediaPost

Word-of-Mouth Sentiment Of Biden Soars, President Remains Mired In Negative Territory

Published by Engagement Labs on June 12, 2020
  by Joe Mandese @mp_joemandese Net sentiment about Democratic challenger Joe Biden has improved dramatically in recent weeks, moving the presumptive nominee close to a net positive sentiment and increasing the margin with the incumbent to 38 points. While both candidates have remained relatively close — and well under water — since early March, the President’s net […]
MediaPost

Conversations About Trump Turn Increasingly Negative, Even Among Base

Published by Engagement Labs on June 5, 2020
  The gap in sentiment between social media conversations about 2020 candidates Donald Trump and Joe Biden expanded to 34 points after the first week of protests related to the killing of George Floyd by police officers in Minneapolis, marking the largest gap since Biden became the presumptive nominee of the Democratic Party.  Both candidates […]
MarketingCharts

These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019

Published by Engagement Labs on June 2, 2020
AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands whose marketing campaigns accounted for the highest share of consumer conversations about the brand in 2019. Marketers and advertisers know that consumers are highly trusting […]
Agility PR

The most talkworthy brands—which ones are generating the most jabber online and off?

Published by Engagement Labs on May 21, 2020
  by Richard Carufel | May 21, 2020 | Public Relations   Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online, offline, social media, dinner talk, smoke […]