More than 70,000 fans were in attendance to watch the Kansas City Chiefs top the Philadelphia Eagles to become the winners of Super Bowl LVII. Not only did more people watch the game in person this year, but more people also watched at home. Some 113 million people reportedly tuned in to the game, marking a […]

  Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but they […]

  With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6 million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 billion impressions. As we’ve seen and […]

  World Cup advertising and sponsorship has got fans talking about the brands involved – an immediate behavioral response that works for both short and long-purchase-cycle categories. Why it matters An important but sometimes under-appreciated element of advertising and marketing is to drive ‘talkability’ about a brand: a quarter of the impact of advertising on sales around […]

One of the few remaining global events that much of the world tunes into, the FIFA World Cup in Qatar starts this weekend. Here are a few stats to know from various pieces of research that have been released in the lead-up to the event. [Before starting, a quick note of acknowledgement of the many […]

  The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer tournament kicks off on Sunday, November 20th from Qatar and presents big opportunities for brand […]

  The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. The top 20 is comprised of brands from technology, dining, beauty and personal care, household products, beverages, […]

By RBR-TVBR – May 4, 2022 TVB, the television advertising sales advocacy organization, has released two new media research studies chock full of insight on media’s impact on consumers, and what this means for marketers seeking to connect with them in the best way. The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word […]

2020’s most loved brands in online and offline conversations each dropped down a spot last year, replaced by American Family and Carter’s, respectively. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In examining more than 650 US consumer brands across various industry sectors and categories, the rankings of the […]

    KELLY KOVACK, MARCH 11, 2022 | MARKETING TREND   … “This year’s TotalSocial Most Loved Brands exhibit the vital consumer emotional connection with brands and demonstrates how the brand marketers have built and found opportunities even during the past two years of pandemic,” said Steven Brown, President of Engagement Labs. “Brand love has been a major […]