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Bulldog Reporter

Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches

Published by Engagement Labs on September 17, 2021
Sep 17, 2021 | Marketing, Public Relations   Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021. As Adweek recently noted, “The holidays aren’t […]
Bulldog Reporter

Looking for real influence? Forget celebrity influencers, focus on real people

Published by Engagement Labs on September 10, 2021
  Sep 10, 2021 | Analysis, Public Relations   At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view. For example, in a piece entitled, Influencer marketing: beyond the hype, we said that while businesses are rushing to engage with celebrity and near-celebrity “influencers” […]
Bulldog Reporter

Packaging innovation is a great consumer buzz generator—just ask Andy England

Published by Engagement Labs on August 11, 2021
  Aug 11, 2021 | Marketing, Public Relations   “The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips Distilling, a Minnesota-based spirits marketer that under his […]
Bulldog Reporter

Study: Today’s podcast audience is a WOM powerhouse

Published by Engagement Labs on July 16, 2021
  Jul 16, 2021 | Public Relations “Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024. Good news for podcast advertisers: we have strong evidence that […]
MediaPost

How To Become A Word-Of-Mouth Maven

Published by Engagement Labs on June 7, 2021
  In a recent Marketing Daily post, “Disrupting A Once-Staid Category, Kotex Builds A ‘Menstruation Machine,’”Sarah Paulsen, senior global creative and design director for Kimberly-Clark’s adult and feminine care brands said, “The goal is to demystify periods to help reduce stigma. And we wanted a fun way to show how little people know about the way […]
Bulldog Reporter

America’s changing brand buzz since COVID-19—who’s winning?

Published by Engagement Labs on May 6, 2021
by Engagement Labs | May 6, 2021 | Analysis, Covid-19, Public Relations The COVID-19 pandemic has brought countless challenges to Americans over the past year. From the everyday issues of social distancing, sickness and childcare, to the financial issues of concern over jobs / personal finances and understanding the stimulus – the past year has altered everyone’s way of life. But has it impacted […]

Word-of-Mouth, Post-Pandemic

Published by Engagement Labs on April 12, 2021
  OPINION & ANALYSIS Jim Karrh On Marketing by Jim Karrh Monday, Apr. 12, 2021 12:00 am   1 min read What is happening with good ol’ word-of-mouth? This question is vitally important for the growth of nearly any business. Word-of-mouth tends to drive your reputation and consumers’ choices far more than do other communication channels. But […]
MarketingCharts

Which Brands Were the “Most Loved” Last Year?

Published by Engagement Labs on March 26, 2021
  March 26, 2021   Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In its analysis of more than 650 US consumer brands across various […]
Bulldog Reporter

Engagement Labs announces most loved brands during pandemic year

Published by Engagement Labs on March 22, 2021
  by Bulldog Reporter | Mar 22, 2021 Trader Joe’s, the American neighborhood grocery store, and Carter’s the retailer of children’s apparel rocketed up the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories, to take top “most loved” honors in Engagement Labs’ fourth annual TotalSocial® Brand Awards. […]
MarketingCharts

The Vast Majority of Word-of-Mouth About Brands Still Takes Place Offline

Published by Engagement Labs on March 11, 2021
  Word-of-mouth (WOM) has long been a major player when it comes to learning about brands and making a purchase decision. While total offline WOM impressions have modestly increased since 2007, something hasn’t changed: the majority of all WOM is still done face-to-face. This is per new data from Engagement Labs. Marking 15 years of measuring offline WOM […]