In the news

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Published by Engagement Labs on June 4, 2018
According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement […]

How word of mouth can impact sales

Published by Engagement Labs on May 30, 2018
NEW YORK: Brands that increase their marketing budgets can fuel word of mouth levels, with potentially beneficial effects on sales, according to a study. Koen Pauwels, a marketing professor at Northeastern University, discussed analysis he conducted with Engagement Labs, a research firm focused on word of mouth, at the Advertising Research Foundation’s (ARF) 2018 CONSUMERxSCIENCE […]

Here’s How Starbucks Is Marketing Today’s Training Shutdown

Published by Engagement Labs on May 29, 2018
Starbucks, as you might have heard, is closing thousands of shops Tuesday afternoon for several hours of race, bias and inclusion training. The coffee chain is doing something else on Tuesday, too: A catch-all full-page ad in both The New York Times and the Philadelphia Inquirer, created internally, explaining why it’s temporarily closing and its […]

Several retailers are outperforming Amazon, Engagement Labs’ word of mouth analysis finds

Published by Engagement Labs on May 28, 2018
Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations, and is the focus of more consumer talk than any other retail brand, which equates to increased sales. In a recent landmark study, Engagement Labs proved […]

Report Reveals Weapon Against Amazon: Brand Talk From Shoppers

Published by Engagement Labs on May 24, 2018
Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales. The latest research data from Engagement Labs shows that “consumer conversations” about a brand, which includes face-to-face discussions as well as on social media, drive 19 percent of U.S. retail sales. That equates to about $7 trillion of all consumer spending in the U.S. […]

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

Published by Engagement Labs on May 22, 2018
What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes […]

Kohl’s Hopes PopSugar Deal Can Catch More Millennials

Published by Engagement Labs on May 22, 2018
Posting financial results that prove its comeback strategy is starting to take hold, Kohl’s is teaming up with PopSugar to introduce a new clothing line set to debut this fall. But the deal is about more than just what to wear: Kohl’s says the partnership with PopSugar, a pop-culture website that has morphed into a […]

Engagement Labs updates brand analysis system

Published by Engagement Labs on May 16, 2018
Engagement Labs of Montreal has released an update to its TotalSocial marketing data and analytics software. According to the company, the new system makes use of artificial intelligence and machine learning technology to analyze social data and other information. The new system specializes in creating predictive models based on 100 measured variables. It also features an […]

Southwest Airlines Continues As Most Social Airline

Published by Engagement Labs on May 16, 2018
Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score, according to a report. To help airline marketers better understand which brands consumers are talking about with family, friends and peers, both offline and online, Engagement Labs released its latest TotalSocial rankings on the top-performing airlines in […]

Integrating artificial intelligence with social media generating ‘lucrative’ opportunities

Published by Engagement Labs on May 8, 2018
Using artificial intelligence systems to analyse millions of social media interactions and perform things like sentiment analysis is something that, so far, only some companies have done. The reason that relatively few companies have done this is that the AI solutions for the task have so far either been custom-made and not for sale or […]