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Agility PR

Divide between social media and real-life brand conversations poses measurement challenges

Published by Engagement Labs on September 3, 2019
  by Richard Carufel | Sep 3, 2019 | Public Relations   New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.   The new report, 360° Social Analytics: Going Beyond […]
PuroMarketing

¿Es el social listening realmente representativo de lo que opinan los consumidores?

Published by Engagement Labs on September 2, 2019
  Por Redacción | Social Media Marketing | 02-09-2019   Un estudio deja claro que el sentimiento online no es siempre paralelo al sentimiento offline   … Pero ¿deberían empezar las empreseas a tener en cuenta lo mismo? ¿Deberían poner en la tela de juicio el potencial de las redes sociales como fuente de información sobre sus consumidores y […]
Diginomica

Memo to retailers – Gen Z loves the store, so you need to as well

Published by Engagement Labs on September 2, 2019
  By Stuart Lauchlan September 2, 2019 SUMMARY: Gen Z may be digitally-native and always connected, but that doesn’t mean they don’t want to browse the store floor.   The pursuit of the Gen Z consumer is a primary goal for retailers, but are firms pitching at the wrong part of the omni-channel mix to lure this […]
MarTech Today

Report indicates brands’ online and offline conversations should be measured holistically

Published by Engagement Labs on August 30, 2019
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters. Jennifer Cannon on August 30, 2019 at 9:00 am   MarTech Minute briefs […]
Marketing Land

Report: There’s almost no correlation between online and offline consumer conversations

Published by Engagement Labs on August 28, 2019
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment Greg Sterling on August 28, 2019 at 2:57 pm Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data and analysis by the company, as well as others.   Analysis of conversations about […]

Look To Gen Z For More Retail Trend-Setting

Published by Engagement Labs on August 28, 2019
Posted on August 28, 2019   Forget millennials – well, at least for a moment. So-called Generation Z is also driving much of the innovation when it comes to retail. Take Target, for instance. To reach consumers on the hunt for offerings that are “clean and natural,” the retail chain rolled out its Everspring household brand. The line […]
WARC

Getting the full picture: Understanding the link between online and offline brand chatter

Published by Engagement Labs on August 28, 2019
  Definition From a marketer’s perspective, word-of-mouth is how the positive (or negative) views of brands are spread by consumer conversation, through public, social channels or through one-on-one forums such as face-to-face conversations. The rise of social media has led to easier measurement of the channel, but private channels are still a major but less […]
MarTech Series

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Published by Engagement Labs on August 27, 2019
Most Brands’ Online and Offline Conversations Are Very Different and Require Distinctive Marketing Strategies   Engagement Labs, an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, “360° Social Analytics: Going Beyond Social Media to Grow Brands,” that reveals the surprising degree to which online and […]
Customer Think

Engagement Labs Report Reveals Sharp Differences Between Social Media and Real-Life Conversations About Brands

Published by Engagement Labs on August 27, 2019
  Most brands’ online and offline conversations are very different and require distinctive marketing strategies NEW YORK, NY (August 27, 2019) – Engagement Labs (TSXV: EL), an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, has released a new report, “360° Social Analytics: Going Beyond Social Media to Grow Brands,” that reveals the surprising degree […]
MediaPost

How Brands Can Thrive Amid Consumer Distrust

Published by Engagement Labs on August 16, 2019
by Brad Fay, Graeme Hutton The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word “fake” has generally surpassed “trust” as a search term, beginning around the time of the 2016 Presidential election. Marketers and technology companies haven’t helped things, with […]