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PYMNTS.com

Data Dive: Debt, Data Breaches And New Spenders

Published by Engagement Labs on August 31, 2018
ByPYMNTS Posted on August 27, 2018 A New Generation Of Spenders Rising Move over millennials — there is a new generation of cool kids rising and getting ready to dominate shopping. Say hello to Generation Z, which USA Today says will dominate 40 percent of all shopping by 2020. Engagement Labs, a data and analytics company that assists […]
Fashion Network

Nike is most talked about apparel brand among Gen Z as Abercrombie falls out of favor

Published by Engagement Labs on August 31, 2018
By Robin Driver August 27, 2018 A recent study of teenagers’ conversations by Engagement Labs has found that they are moving away from traditional youth brands such as Abercrombie & Fitch, as Nike continues to cement its position as a Gen-Z favorite. The study, which focused on offline conversations between consumers aged 13 to 20, […]
The New York Times

Brands Try to Convince New Generations Products Aren’t Just for Their Parents

Published by Engagement Labs on August 27, 2018
  By Janet Morrissey – August 26, 2018   In June, Planters’ iconic Mr. Peanut popped up on social media to peddle a canister of Cheez Balls. “How much would you give to try my Cheez Balls? No. Really. There’s a canister up on eBay,” read a mischievous tweet from the account of the top-hatted Mr. Peanut. The crispy […]
PYMNTS.com

Generation Z Will Account For 40 Percent Of Shoppers By 2020

Published by Engagement Labs on August 24, 2018
Posted on August 20, 2018   Generation Z is coming into its own, and according to new research, it will account for 40 percent of all shoppers by 2020, reported USA Today. Engagement Labs, the data and analytics company that assists marketers, says the group of people born between 1997 and 2016 are 86 million strong, and influence $600 […]
Fortune.com

Behold: These Are Generation Z’s Favorite Brands

Published by Engagement Labs on August 24, 2018
  By CHRIS MORRIS 10:47 AM EDT   The Pepsi Generation has been firmly supplanted by Generation Z. A study by Engagement Labs of the brands that most resonate with people born in the mid-1990s finds that tech companies are red hot. Cola companies—both Coke and Pepsi—are on the list of brands generation the most buzz with […]
USA Today

For Generation Z, iPhone, Apple have the most buzz while Coke and Pepsi are fizzling

Published by Engagement Labs on August 24, 2018
  Charisse Jones, USA TODAY Published 6:02 a.m. ET Aug. 20, 2018   For retailers, Generation Z is a force to be reckoned with. The post-Millennial group, generally regarded as the 86 million people born between 1997 and 2016, is expected to represent 40 percent of all shoppers by 2020, and currently influences $600 billion of […]
MediaPost

Betty Crocker, Goya Lead Latest Social Influencer Rankings

Published by Engagement Labs on August 14, 2018
  Betty Crocker, Goya and Hershey’s are currently the leading social influencers among top U.S. food brands, according to rankings based on performance during the six months ending in June. The TotalSocial rankings, from data and analytics firm Engagement Labs, are based on continuous measurement of key drivers of brands’ social media and face-to-face word-of-mouth. […]
FoodDive

How Goya, Pillsbury are driving an increase in social influence

Published by Engagement Labs on August 14, 2018
First Published on MarketingDive Dive Brief: Goya jumped five spots to reach the No. 2 spot in Engagement Labs’ TotalSocial ranking of how food brands are faring in face-to-face (offline) and social media (online) conversations, per a news release. Pillsbury moved from thirteenth place to No. 5, thanks to its success in driving offline conversations. […]

Betty Crocker, Goya, and Hershey’s are the leading US brands for social influence

Published by Engagement Labs on August 9, 2018
According to the latest TotalSocial ranking by Engagement Labs ​, Betty Crocker, Goya, and Hershey’s are the top three, with some big moves into the top ten for Pillsbury and Frito-Lay. The ranking combines face-to-face (offline) offline and social media (online) consumer conversations*. The brands in the top ten (see table below) have earned the […]
Marketing Dive

Analysis: Lamborghini, Toyota, BMW lead auto brands in online, offline chatter

Published by Engagement Labs on July 30, 2018
Dive Brief: Luxury automaker Lamborghini took the top spot in the TotalSocial ranking of top automotive brands in the U.S. based on social influence, according to an Engagement Labs report provided to Marketing Dive. The rankings measure the most important drivers of brand performance in offline and online conversations. Toyota, BMW, Audi and Subaru made […]