In the news

Fox News Wants Trump On The Debate Stage To Boost Interest

Published by Engagement Labs on August 18, 2023
  … Advertisers: Even with his legal woes, any debate with Donald Trump will fuel greater interest, stronger ratings and higher ad revenue. Although in a polarizing political climate, marketers have been walking a bipartisan tightrope hoping not to alienate any consumers. Among the prominent brands that have been caught in the culture wars crossfire include […]

Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically

Published by Ed Keller on August 17, 2023
  For all the stock that brands and their agencies put on the value of consumer mentions in social media, it actually ranks relatively low among the modes of communication  people use to express their sentiment about brands to others. At least when it comes to one of what likely is one of the most sensitive […]
Bulldog Reporter

Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions

Published by Engagement Labs on August 3, 2023
  As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists. With the pinnacle of the month […]
Bulldog Reporter

Bud Light’s Battle with Offline Sentiment and Its Ripple Effect

Published by Engagement Labs on June 13, 2023
  by Engagement Labs | Jun 13, 2023 Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations. In this article, we delve into Bud Light’s TotalSocial data, […]
Bulldog Reporter

Unlocking the power of the Asian market: Data and strategies for effective engagement

Published by Engagement Labs on May 25, 2023
by Engagement Labs | May 25, 2023 In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market. According to Pew Research, Asian Americans are the fastest-growing racial or ethnic group in the United States, with their population projected to reach 35 […]
The Drum

Your data strategy can be a community-building strategy – here’s how

Published by Engagement Labs on May 8, 2023
  By Allie Webb | Marketing Strategist, Coegi MAY 8, 2023 | 8 MIN READ … Encourage and listen to feedback 19% of all purchases are driven by consumer conversations, both online and offline. To build community and support commerce, your brand needs to actively join and moderate these conversations. As Harvard professor Julian De Freitas says, “companies should collect higher-resolution data that […]
Bulldog Reporter

How social data can drive business outcomes and optimize marketing strategies

Published by Engagement Labs on May 8, 2023
  by Engagement Labs | May 8, 2023   The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5% in 2021, with total ad […]
Bulldog Reporter

Consumer conversations and social influence for brand success

Published by Engagement Labs on April 20, 2023
  by Engagement Labs | Apr 20, 2023   The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape. The emergence of new tools such as ChatGPT […]

These Brands Got the Most Love in Word-of-Mouth Conversations in 2022

Published by Engagement Labs on April 3, 2023
  Beauty and personal care brands put in another strong showing in word-of-mouth conversations online and offline last year, according to an analysis [press release] of top brands by Engagement Labs. In examining more than 650 US consumer brands across various consumer sectors and categories, the rankings of the most loved brands are “based on net positive […]

Express, Trader Joe’s Top List of Most Loved Brands

Published by Engagement Labs on March 22, 2023
  The latest research from Engagement Labs revealed that Trader Joe’s, Lego and Olay were the most loved offline brands of consumers, while American Family Insurance, Lush and Express were the most loved online brands. Engagement Labs’ “TotalSocial” is a proprietary platform that uses social media and word-of-mouth data along with predictive analytics to create the TotalSocial […]