In the news

  • Starbucks Loses Top Spot for QSR Social Conversations
    Published by Engagement Labs on November 16, 2017

    Dive Brief: Chick-fil-A led quick-serve restaurant (QSR) brands in consumer word of mouth and social media conversations over the past six months, followed by Papa John’s, Domino’s, Starbucks and Panera Bread, according to a study from Engagement Labs made available to Marketing Dive. Chipotle, Taco Bell, Wendy’s and In-N-Out all made their debut in the […]

  • How to generate brand buzz
    Published by Engagement Labs on October 19, 2017

    NEW YORK — What gets consumers talking about a brand? The answer is different depending on where the conversation takes place — on-line or face-to-face — but both are important, according to Engagement Labs. Based in New York, Engagement Labs tracks on-line and word of mouth conversations about brands to compile its TotalSocial rankings, which […]

  • Retailers Measure Social Media Versus Offline Communications
    Published by Engagement Labs on October 18, 2017

    NEW YORK – In this heyday of social media, sometimes it is good to recall the importance and usefulness of offline communication when retailing is involved, suggested Ed Keller, chief executive officer of Engagement Labs. Platform providers and other media send the message that consumer shopping choices are greatly influenced by digital communication, but Keller […]

  • Tesla, Toyota among top ‘talk-worthy’ brands
    Published by Engagement Labs on October 18, 2017

    NEW YORK – When it comes to social influence among automotive brands in the U.S, Tesla Motors and Toyota are a step ahead of many of their respective luxury and mass market competitors. This is according to Engagement Labs’ latest TotalSocial ranking that measures brand performance among automotive brands in both face-to-face and social media […]

  • Fall TV exclusive: Viewers still buzzing about ‘Good Doctor;’ ‘Gifted’ lifted in survey
    Published by Engagement Labs on October 17, 2017

    Two weeks into the fall TV season, viewers are making up their minds about which new shows are resonating. ABC’s The Good Doctor, fall’s most popular new drama, also generated the most talk among researcher Engagement Labs’ panel of 1,450 Americans ages 13 to 69, according to data provided exclusively to USA TODAY. NBC’s Will […]

  • Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands
    Published by Engagement Labs on October 11, 2017

    Dive Brief: Coca-Cola is the top-ranked non-alcoholic beverage brand in the U.S. for consumers’ face-to-face and social media conversations, according to the latest research from Engagement Labs, which looked at the past six months. Pepsi was pushed out of the top 10, dropping from #7 in March to #11 now. Besides Coca-Cola (#1), other brands […]

  • Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings
    Published by Engagement Labs on October 10, 2017

    Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]

  • Exclusive: Which new TV shows are people talking about?
    Published by Engagement Labs on October 4, 2017

    One reason why ABC’s The Good Doctor shows hit potential: Not only are ratings solid, but viewers like what they see. That’s what Engagement Labs’ annual survey of TV buzz for new broadcast series, shared exclusively with USA TODAY, found. And it could help predict the longevity of the 20 shows premiering this fall. The […]

  • How To Engage The Millennial Market? Engage Young Men
    Published by Engagement Labs on October 3, 2017

    What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer-influencers across the board, from sports and auto to […]

  • Millennial men are very in tune with brands
    Published by Engagement Labs on September 27, 2017

    NEW YORK (FOX5NY) – Look out ladies, we are getting pushed aside! Millennial men are taking over as key consumer influencers, a title we’ve held for years. Millennial men are the most likely of any group within the population to be word-of-mouth influencers, according to a new report from social media monitoring platform Engagement Labs. […]