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Abasto

Goya Foods, Always Present Helping the Community

Published by Engagement Labs on November 2, 2018
  by: Hernando Ramírez-Santos A young Hispanic girl with a serious heart condition dreamed of having a big Quinceañera, so the Make-A-Wish organization sought out Goya Foods to help fulfill the girl’s dreams, who depends on a pacemaker to live. The company not only responded with a donation of funds, but also helped her get […]
Agility PR

Are consumers living in a “political brand bubble?” Quiz yourself.

Published by Engagement Labs on October 26, 2018
by Bulldog Reporter | Oct 26, 2018 Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of […]
Dairy Foods

Get to know Generation Z

Published by Engagement Labs on October 26, 2018
The diverse and tech-savvy generation is set to transform food and beverage formulation in the years to come. October 23, 2018 Generation Z — comprising consumers aged 11 to 22 in 2018 — has the potential to reset expectations for health and wellness, increase the reach of international cuisine and heighten creativity in the kitchen, […]
ZDNet

Which electronics brands are best for social influence?

Published by Engagement Labs on October 19, 2018
Despite huge budgets and exposure, the brands we expect to top the charts right now – do not – according to a new social ranking By Eileen Brown for Social Business | October 17, 2018 — 18:01 GMT (11:01 PDT) | Topic: Social Enterprise   New York-based data and analytics firm Engagement Labs has released its TotalSocial ranking of the top consumer electronics […]
Harvard Business Review

Brands Shouldn’t Believe Everything They Read About Themselves Online

Published by Engagement Labs on October 19, 2018
By: Joe Panepinto OCTOBER 17, 2018   … We think social-sentiment analysis has value as a part of a brand’s consumer intelligence plan, but we have some advice for those using it or about to embark on the journey: React, but don’t over-react.The type of consumers moved to post and share statements about brands (or […]
Marketing Dive

Reese’s #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

Published by Engagement Labs on October 19, 2018
AUTHOR: Erica Sweeney PUBLISHED: Oct. 15, 2018 Dive Insight: Reese’s Peanut Butter Cups are an iconic Halloween treat, often ranked No. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and […]
AiThority

Engagement Labs Finds Consumers Living in a “Political Brand Bubble”

Published by Engagement Labs on October 19, 2018
Today’s polarized political environment is increasingly impacting brand marketers, as dramatically illustrated by Nike’s decision to launch a controversial campaign featuring ex-NFL player Colin Kaepernick.  So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of its target market was a […]
Business Leader

Kantar and Engagement Labs Launch New Partnership

Published by Engagement Labs on October 12, 2018
October 10, 2018 at 11:15 am Posted by: Barney Cotton   Focusing exclusively on social media mentions has left brands deaf to half of consumer conversations about their products and services, according to Kantar. Although social media has been ground-breaking in changing the way customers review and recommend brands, offline conversation is still the principal channel […]
Research Live

Engagement Labs And Kantar Analytics Form Partnership

Published by Engagement Labs on October 12, 2018
US – Social intelligence data and analytics specialist Engagement Labs has agreed a multi-year deal with WPP’s Kantar Analytics Practice in the UK. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs’ TotalSocial platform in the UK. In addition to the TotalSocial license agreement, Kantar and Engagement Labs will also […]
MarTech Series

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Published by Engagement Labs on October 12, 2018
Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace   Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. […]