In the news

Word-of-Mouth Sentiment Of Biden Soars, President Remains Mired In Negative Territory

Published by Engagement Labs on June 12, 2020
  by Joe Mandese @mp_joemandese Net sentiment about Democratic challenger Joe Biden has improved dramatically in recent weeks, moving the presumptive nominee close to a net positive sentiment and increasing the margin with the incumbent to 38 points. While both candidates have remained relatively close — and well under water — since early March, the President’s net […]

Conversations About Trump Turn Increasingly Negative, Even Among Base

Published by Engagement Labs on June 5, 2020
  The gap in sentiment between social media conversations about 2020 candidates Donald Trump and Joe Biden expanded to 34 points after the first week of protests related to the killing of George Floyd by police officers in Minneapolis, marking the largest gap since Biden became the presumptive nominee of the Democratic Party.  Both candidates […]

These Were the 10 Most “Talkworthy” Marketing Campaigns in 2019

Published by Engagement Labs on June 2, 2020
AARP and Playstation made waves with their marketing campaigns last year in terms of conversation offline and online, respectively, it seems. New data from Engagement Labs shines a light on the brands whose marketing campaigns accounted for the highest share of consumer conversations about the brand in 2019. Marketers and advertisers know that consumers are highly trusting […]
Agility PR

The most talkworthy brands—which ones are generating the most jabber online and off?

Published by Engagement Labs on May 21, 2020
  by Richard Carufel | May 21, 2020 | Public Relations   Word of mouth has always been the best marketing a brand can get—nothing beats authentic advocacy from the people you trust the most: family and friends. So the real achievement for brand marketers is to get regular consumers to do the talking for them—online, offline, social media, dinner talk, smoke […]

The ‘Superspreaders’ You WANT To Meet

Published by Engagement Labs on May 20, 2020
  by Ed Keller, Columnist   The global pandemic has justifiably given a bad name to “superspreaders,” the term for those people who tragically and efficiently spread the virus that causes COVID-19. But there’s another type of superspreader that marketers should seek out today: the one in 10 most influential consumers, who are the most efficient […]
Marketing Dive

Nintendo only brand to rank in top 10 for online, offline marketing

Published by Engagement Labs on May 18, 2020
  AUTHOR: Robert Williams | PUBLISHED: May 18, 2020 Dive Brief: Nintendo last year was the only brand among more than 600 to receive a top 10 ranking in both online and offline marketing campaigns, according to Engagement Labs research. The video game giant rose to No. 2 from No. 3 for having a “talkworthy” online campaign, while its […]
MarTech Series

Nintendo Excels in Talkworthy Marketing: The Only Brand to Rank in Top 10 Both Online and Offline Ranker from Engagement Labs

Published by Engagement Labs on May 15, 2020
  May 15, 2020   PlayStation Ranked #1 Online While AARP Grabbed the #1 Spot Offline Video Game Industry Dominates the Top Online Talkworthy Marketing Campaigns, While Beauty and Personal Care Produce the Most Talkworthy Campaigns Offline Nintendo stands out among 600+ brands as the only one to place in the top 10 both offline […]
Agility PR

The most successful brands in activating buzz among nation’s ‘everyday’ influencers

Published by Engagement Labs on April 24, 2020
  by Richard Carufel | Apr 24, 2020 | Public Relations   Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations—they are your neighbors who are first to try new electronics or beauty products, and eager to tell you what worked and what didn’t. New research from social intelligence analytics from Engagement Labs examines […]

COVID-19 Loses Sway Over Consumer Conversations As Mood Lifts

Published by Engagement Labs on April 20, 2020
  by Rob Williams The coronavirus pandemic has been a major topic for consumers to discuss in their daily conversations, but interest in the health crisis started to wane by mid-April, indicating how people are adapting to the “new normal.” The portion of Americans who said the coronavirus was the “most impactful conversation of the […]

Crystal Light and CVS lead the most successful brands in activating buzz among US consumer influencers

Published by Engagement Labs on April 17, 2020
Tatiana Rokou / 17 Apr 2020  09:31  527 Four airlines made the top 10: Online – Alaska Airlines (#4); Offline: American Airlines (#5), United (#7) and Spirit Airlines (#9).   NEW YORK, NY – Crystal Light, the beverage mix, and CVS, retail pharmacy drugstore, grabbed the top spots of the brands most successful with everyday influencers – CVS for online […]