In the news

Ulta Takes Top Spot in ‘Online and Off-line’ Social Engagement

Published by Engagement Labs on October 22, 2019
Engagement Labs’ TotalSocial ranking assessed the top beauty and personal-care brands. By Arthur Zaczkiewicz on October 22, 2019   Ulta, Bath & Body Works and Sephora took the top spots in Engagement Labs’ ranking of the top beauty and personal-care brands in the U.S. The “TotalSocial ranking” by the data and analytics solution provider is based on each […]
Research Live

Listen to Your Customer Wherever They Are

Published by Engagement Labs on October 17, 2019
  FEATURE 17 OCTOBER 2019 – this article also appears in Market Research Society’s Impact Magazine Jane Bainbridge Social media means people’s views on brands – from customer service to product design – can be shared in seconds. But marketers must be careful not to assume this is the only valid platform for understanding people’s sentiment.    There’s nothing […]

Teens’ Changing Tastes – And Lower Spending – Drive Retail Innovation

Published by Engagement Labs on October 17, 2019
  By: PYMNTS Posted on October 17, 2019   Teens have been big drivers of commerce for going on a century now, and that’s even more prevalent as marketers find more precise ways to target those young consumers – who, in turn, are experts with their mobile devices. Engagement Labs, the data and analytics company that […]

Joining the dots of online and offline WOM

Published by Engagement Labs on September 12, 2019
    News, 12 September 2019   When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations are the same – but research shows brand conversations across different channels have almost no relationship to one another. For a comprehensive view, […]
Inside Self-Storage

Talk Triggers: Using Word-of-Mouth Marketing to Promote Your Self-Storage Facility

Published by Engagement Labs on September 3, 2019
When it comes to word-of-mouth marketing, self-storage operators can’t just stand by and hope people talk about them. Instead, they should develop a “talk trigger” they can share with every customer. Steven Jeffers | Sep 03, 2019   If you’ve ever stayed at a DoubleTree hotel, the warm, gooey cookie handed out during check-in probably stands out […]

There’s Almost No Correlation between Online and Offline Conversations

Published by Engagement Labs on September 3, 2019
  Customer Experience McDonald’s Will Expand Food Delivery Nationwide McDelivery service will no longer be limited to major cities. “McDonald’s deal with DoorDash partnership illustrates how Americans are changing their dining preferences. Millennials, for one, prefer to cook at home or order in, which can save money compared with eating at a restaurant. Offering home delivery may […]
Agility PR

Divide between social media and real-life brand conversations poses measurement challenges

Published by Engagement Labs on September 3, 2019
  by Richard Carufel | Sep 3, 2019 | Public Relations   New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.   The new report, 360° Social Analytics: Going Beyond […]

¿Es el social listening realmente representativo de lo que opinan los consumidores?

Published by Engagement Labs on September 2, 2019
  Por Redacción | Social Media Marketing | 02-09-2019   Un estudio deja claro que el sentimiento online no es siempre paralelo al sentimiento offline   … Pero ¿deberían empezar las empreseas a tener en cuenta lo mismo? ¿Deberían poner en la tela de juicio el potencial de las redes sociales como fuente de información sobre sus consumidores y […]

Memo to retailers – Gen Z loves the store, so you need to as well

Published by Engagement Labs on September 2, 2019
  By Stuart Lauchlan September 2, 2019 SUMMARY: Gen Z may be digitally-native and always connected, but that doesn’t mean they don’t want to browse the store floor.   The pursuit of the Gen Z consumer is a primary goal for retailers, but are firms pitching at the wrong part of the omni-channel mix to lure this […]
MarTech Today

Report indicates brands’ online and offline conversations should be measured holistically

Published by Engagement Labs on August 30, 2019
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters. Jennifer Cannon on August 30, 2019 at 9:00 am   MarTech Minute briefs […]