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A.List Daily

Report: PlayStation Tops Online/Offline Sentiment For Consumer Electronics

Published by Engagement Labs on October 2, 2018
BY H.B. DURAN SEP 27, 2018, 01:53PM PDT   Engagement Labs has released its TotalSocial ranking of consumer electronics brands for 2018, revealing that PlayStation climbed to the number one spot for positive consumer conversations. Parent company Sony also made the top ten, rising five spots over last year. Social conversations about a brand are vital […]
MarTech Series

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

Published by Engagement Labs on October 2, 2018
PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based […]
TWICE

PlayStation Named No. 1 Engaging Brand Thanks To Fortnite

Published by Engagement Labs on October 2, 2018
Strong fanbase moves the social needle Fortnite’s tide rises (most) boats, according to the rankings from one analytics firm. Engagement Labs, which generates analytics based on social-media engagement, released its 2018 TotalSocial ranking of consumer electronics brands, and Sony PlayStation topped the list thanks to a vibrant Fortnite fanbase on that platform. The analysis combines offline […]
Marketing Dive

Arby’s offers free brand-inspired tattoos in ‘sandwiches for life’ promo

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 18, 2018 Dive Insight: By billing its new campaign as giving consumers “sandwiches for life,” but in the form of branded tattoos rather than a lifetime supply of sandwiches, Arby’s is attempting to drum up social media traffic and media attention around the quirky event. Arby’s is also hoping to build brand […]
Footwear News

Converse Is Ready to Rebound After a Streak of Struggles

Published by Engagement Labs on September 26, 2018
By Peter Verry September 26, 2018 Converse has experienced its share of struggles over the past two years — particularly in 2016 when canvas footwear trends lost favor among retro-hungry teens — but industry insiders think the brand can bounce back. Sales for the label dipped more than 20 percent stateside in August, according to senior […]
MediaPost

Commentary: Teen Talk

Published by Engagement Labs on September 26, 2018
by Jack Loechner , Staff Writer @mp_research September 26, 2018 Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. As marketers turn their attention to Gen Z, it pays to know what they’re talking about, especially as a new report from Engagement Labs reveals that they have 35% more product conversations […]
Marketing Dive

Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 24, 2018 Dive Insight: Carvana’s interactive campaign could help the company reach younger consumers as it enters its biggest market to date. Parading cars wrapped in takeout bags around New York City was an attention-grabber, and also provided opportunities to engage with social media-savvy generations. Encouraging passersby to snap, post and hashtag photos […]
Marketing Dive

Acura urges social media users to #LookUp in new influencer campaign

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 20, 2018 Dive Insight: Working with influencers, focusing on Instagram and Pinterest and offering tutorials on picture-taking are a strong effort by Acura to attract a new generation of car buyers. Millennials are buying fewer cars than older age groups, and members of Gen Z may be even slower to embrace car ownership. […]
Vending Times

Watch Out! Here Comes Generation Z. Meet Your Newest Shoppers

Published by Engagement Labs on September 26, 2018
by Paul Schlossberg Posted On: 9/17/2018   You should know a lot about your most important shoppers. That group includes the Baby Boomers (born 1946-1964), Generation X (1965-1980) and Millennials or Generation Y (1980-1996).1  The Boomers have been your primary customer base for a long time. Now, at many of your locations Gen Y and […]
MarTech Today

The newest Forrester Wave on social listening platforms expresses disappointment in the category

Published by Engagement Labs on September 14, 2018
The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. Barry Levine on August 30, 2018 at 5:15 pm   The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively […]