In the news

CBS News – These TV brand names top the social media rankings

Published by Engagement Labs on June 8, 2016
June 8, 2016 by Jonathan Berr, CBS News The Food Network and E! Networks don’t attract nearly the viewership of ESPN, the highest-rated channel. But they’re the leaders in social media, an area of growing importance to advertisers. Food Network, which is owned by Scripps Networks Interactive (SNI), topped Engagement Labs eValue rankings of the most-engaged […]

Contently – 3 Beer Brands Brewing Great Social Media Campaigns

Published by Engagement Labs on June 6, 2016
June 6, 2016 by Tessa Wegert, Contently Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. They cover a lot of ground. New content might take the form of a […]

Search Engine Journal – 12 Ways Facebook Can Utilize Emotional Data From Reactions

Published by Engagement Labs on May 23, 2016
May 23, 2016 by Lisa Lacy, Search Engine Journal Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook […]

Financial Post – Podcast: Engagement Labs chairman G. Scott Paterson on serving the Fortune 500

Published by Engagement Labs on May 11, 2016
May 11, 2016 by James West, Financial Post Leon Neal/AFP/Getty Images Engagement Labs analyzes the social media channels of over 100,000 brands. Engagement Labs Inc. (CVE:EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. Original article here.

MediaPost – Millennial Moms Blend Real World, Digital Chats Around Brands

Published by Engagement Labs on May 5, 2016
May 5, 2016 by Thom Forbes, MediaPost It may not surprise you to hear that from 2008 to 2015, Millennial moms’ conversations about brands increased online and decreased face-to-face. What’s intriguing, however, is how small the change has been. Seventy percent of those conversations are still F2F, down from 75%. Voice calls? That’s more a grandma […]

MediaPost – Only Measuring Social Media? You’re Missing A Big Piece Of The Picture

Published by Engagement Labs on May 5, 2016
May 5, 2016 by Brad Fay (Keller Fay Group), MediaPost In marketing circles, social media and the tools available to measure social media are hot topics. As a result, CMOs are making significant investments into strategies designed to reach online audiences and determining the effectiveness of these strategies. As one indicator of the importance, eMarketer estimated […]

Adweek, Social Times – Ted Cruz, Bernie Sanders Gain Engagement Ground (Study)

Published by Engagement Labs on April 29, 2016
April 29, 2016 by David Cohen, Adweek, Social Times Ted Cruz and Bernie Sanders are still trailing in the polls, but they made big engagement moves on Facebook and Twitter, respectively. Data, analytics and insights provider Engagement Labs released its eValue social media measurement tool data for the presidential candidates in April, and its findings included: Original article here.

Business Insider – RANKED: The 10 best fast-food chains on Instagram

Published by Engagement Labs on April 26, 2016
April 26, 2016 by Kate Taylor, Business Insider “Instagram and food are kind of made for each other — I would say it’s the perfect platform for food,” Sonic CMO Todd Smith recently told Business Insider. However, if Sonic wants to successfully turn Instagram likes into fast-food sales, it needs to catch up with the competition.  […]

Adweek, Social Times – Which Quick-Service, Casual-Dining Restaurants Are Socially Appetizing?

Published by Engagement Labs on April 25, 2016
April 25, 2016 by David Cohen, Adweek, Social Times In the mood for a quick bite to eat? Data, analytics and insights provider Engagement Labs ranked the top quick-service and casual-dining restaurants by social engagement and word of mouth. Engagement Labs used its eValue social media measurement tool, as well as data from word-of-mouth measurement provider TalkTrack from Engagement Labs-owned […]

Marketing Tech – Why airlines need to better align their social and word of mouth marketing

Published by Engagement Labs on April 20, 2016
April 20, 2016 by Liz Morrell, Marketing Tech (c) KLM and Ryanair come out top on social media when it comes to engagement rankings for airlines serving the UK, according to a new report. Meanwhile Emirates is one of the most powerful for offline word of mouth conversations. The rankings, by technology and data company Engagement […]