In the news

MR – Amazon, Nike and Nordstrom top new social brand rankings

Published by Engagement Labs on May 11, 2017
Engagement Labs, a company that offers data, analytics and insights for marketers, has released its TotalSocial rankings of the top performing retail and apparel brands in the U.S. The rankings, which are derived from combined offline and online consumer conversations, measures over 60 brands’ performance with respect to social media and word of mouth conversations. […]

WWD – Amazon, Nike and Nordstrom Score Top Spots in ‘Total Social’ Rankings

Published by Engagement Labs on May 10, 2017
Engagement Labs found that most consumer conversations about brands happen offline. Engagement Labs, a company that offers social media solutions for brand marketers, said today that most consumer conversations about brands happen offline, according to its research that analyzed over 60 retail brands. The analysis was based on Engagement Labs’ proprietary data, and the company […]
Chain Store Age

Chain Store Age – The top retail and apparel ‘conversation starters’ are…

Published by Engagement Labs on May 9, 2017
When shoppers talk about brands, they usually do it offline. Read the full Chain Store Age article, here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com About TotalSocialTM Want a better understanding of the online and offline conversations […]

Life Health Advisor Magazine – Consumers put their money where their mouth is

Published by Engagement Labs on May 8, 2017
NEW YORK, NY–(Marketwired – April 12, 2017) – In a new, first of its kind analysis of combined online and offline consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing financial services brands (banks, investment companies and credit card companies) in the U.S. The rankings of the top U.S. financial services brands […]

Metropolitan Airport News – How Does Livery Happen, The Jetblue Way?

Published by Engagement Labs on May 7, 2017
In January of 2004, a young woman who had a record of successes at several well-known magazines, joined JetBlue as a Graphic Designer. During that same period of time, a JetBlue aircraft landed in Fort Lauderdale from JFK with the CEO and founder of the airline, David Neeleman on board. Upon landing, he assisted fellow […]

Telus International – How the travel and hospitality industry can get ahead with omnichannel customer service

Published by Engagement Labs on May 4, 2017
For companies in the travel and hospitality industry, having an omnichannel strategy is becoming critical to compete in a complex market of both traditional and high-tech players. Across the industry, today’s customers interact with dozens of channels, apps and devices as they seek out the information and assistance they need. In order to provide their […]

Torque News – How does tiny Subaru top Lamborghini and Ferrari? It’s not about performance

Published by Engagement Labs on April 28, 2017
Subaru has something in common with sports car brands Lamborghini and Ferrari, but it’s not what you might think. Subaru has a performance division, Subaru Tecnica International (STI) and builds a car like the WRX STI sports sedan, but that’s not it. And it isn’t that Subaru is heavily involved in international motorsports with the […]
MediaPost

MediaPost – Brands gain new respect for social media but must realize it can also conceal

Published by Engagement Labs on April 27, 2017
If there is any bright side to the recent United Airlines fiasco, it’s that marketers are now more aware of the power of consumer-to-consumer sharing through social media to make or break their businesses. According to a recent New York Times article, “United and Pepsi Affairs Force Brands to Respect Social Media”, social media has […]

Outside the Beltway – Jim Comey’s dilemma

Published by Engagement Labs on April 23, 2017
Kevin Drum argues in two postings that FBI Director James Comey’s 11th hour letter advising Congress that his agency was re-opening its investigation into Hillary Clinton cost her the election. Yesterday’s piece, “Let’s Talk About Bubbles and James Comey”, argues that, to the extent the fundamentals were working against Clinton and/or that she was an […]

Mother Jones – Let’s talk about Bubbles and James Comey

Published by Engagement Labs on April 22, 2017
I have frequently made the case that Donald Trump is president because of FBI director James Comey. On October 28, Comey wrote a letter to Congress telling them that the FBI was investigating a new cache of Clinton emails that it found on the laptop of Huma Abedin’s estranged husband, Anthony Weiner. That was the […]