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Heineken Leads Alcoholic Beverages In Social, WOM Impact

Published by Engagement Labs on May 26, 2017
Heineken is king among alcoholic beverage brands when it comes to its social media and offline or word-of-mouth (WOM) impact, according to a new ranking from Engagement Labs. The ranking is based on the company’s proprietary TotalSocial data, derived from continuous tracking and measurement of the key online and offline drivers of conversations about brands. […]

Heineken named most talked about alcohol brand

Published by Engagement Labs on May 25, 2017
Heineken is the top alcohol brand in consumer conversations according to a new study released by Engagement Labs. Engagement Labs’ TotalSocial Rankings measured the volume of conversation, sentiment, influencers, and brand sharing on social media and offline for the top alcohol beverage brands in the United States from March 2016 to March 2017. The Engagement […]

Cosmetics Business – URL to IRL: These are the leaders of beauty social scoreboard

Published by Engagement Labs on May 24, 2017
Dove, Bath & Body Works and Sephora are top the US list, but what other brands have made the grade? Dove, Bath & Body Works and Sephora are the three top personal care and beauty brands in the US, according to the latest social media analysis from Engagement Labs. The marketing research company used its […]

PR Week – Study: Heineken, beer brands top hard liquor in brand social conversations

Published by Engagement Labs on May 23, 2017
Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study. NEW YORK: Heineken tops the list of both online and offline consumer conversations about alcohol brands, according to a study released by Engagement Labs. Heineken, Jack Daniels, Budweiser, Bud Light, and Corona made up the top five alcohol brands. […]

RetailWire – Can offline word-of-mouth be used to drive business results?

Published by Engagement Labs on May 22, 2017
Despite the hype, conversations about retail and apparel brands still mostly happen offline, in face-to-face conversations, as opposed to online conversations taking place via social media, according to Engagement Labs. The word-of-mouth (WOM) marketing researcher also notes that offline conversations drive two or three times as many sales as online, according to studies. Unfortunately, it’s […]
MediaPost

MediaPost – Celebrity Endorsers Are Not Influencer Marketing

Published by Engagement Labs on May 21, 2017
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other celebrities with huge social media followings are simply paid celebrity endorsers — nothing more, nothing less. That’s why the FTC is cracking down on their failure to disclose payments they receive from marketers to participate in paid promotional campaigns that […]

Response Magazine – News Corner May 17, 2017

Published by Engagement Labs on May 17, 2017
Engagement Labs reports Amazon performs above average in generating conversation among consumers both offline and online. Walmart is missing from the top brands. Although it is the most talked-about retail brand offline and has the third-highest online volume score, Walmart struggles with low sentiment scores both online and offline. Read the full Response Magazine article, […]

Fashion Network – Amazon, Nordstrom, athleisure brands grace TotalSocial top 10 ranking

Published by Engagement Labs on May 14, 2017
Social media engagement is important to brands for driving sales, strengthening its relationship with customers, developing a good reputation and for staying in conversations. According to Total Social data from Engagement Labs, a company that measures brand performance with respect to social media and word of mouth, conversations about brands are happening offline more than […]

Apparel – Despite the Online Focus, Your Customers Are Talking About You IRL

Published by Engagement Labs on May 13, 2017
In a new, first-of-its-kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing retail and apparel brands in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and […]

RetailDIVE – Amazon, Nike, Nordstrom lead the way in social media, word-of-mouth chatter

Published by Engagement Labs on May 12, 2017
Dive Brief: Amazon topped the list of top 10 retail and apparel brands in terms of social media conversations and word-of-mouth, followed by Nike in second place and Nordstrom in third place, according to Engagement Lab’s latest TotalSocial rankings. The rest of the top 10 in order was Victoria’s Secret, Adidas, Under Armour, Ulta Beauty, […]