In the news

The Social Media Monthly – Word of Mouth is key to dominating the consumer conversation

Published by Engagement Labs on March 5, 2017
Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram are driving consumers to engage with brands and make purchase decisions. Social media continues to grow at a rapid rate; daily active users for Twitter increased […]

Adweek – Social presence goes beyond the screen

Published by Engagement Labs on March 4, 2017
Smart brands know how to engage consumers both online and offline It’s not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A […]

WWD – Think Tank: How to avoid being a socially awkward retail brand

Published by Engagement Labs on March 3, 2017
Brad Fay, chief research officer of Engagement Labs, explains. Abercrombie & Fitch Co. had a rough 2016. The company watched as its stock declined from a high of more than $32 to a low of just over $11. Why? One reason may be that the company has done a poor job in managing its “TotalSocial” […]

MediaPost- NFL Word-of-Mouth/Social Media conversations plummet

Published by Engagement Labs on February 2, 2017
The NFL TV’s ratings weren’t the only data alarmingly down this season for the sports league; its word-of-mouth content among fans was, too. Interest in the league, as measured by word-of-mouth company Engagement Labs, sank a big 26% since last season — to 294 million impressions from 396 million the season before. Engagement Labs word-of-mouth […]

Amazon is primed for a social showdown with Apple

Published by Engagement Labs on January 31, 2017
The online retailer is stealing Apple’s share of consumer conversations, write researchers at Engagement Labs. Amazon is pressing the pace and closing fast on digital rival Apple in the horse race to dominate consumer conversations. While Apple still leads among the so-called “Four Horseman” brands of the digital age–Amazon, Apple, Facebook and Google–Amazon has the […]

MediaPost- IHOP’s Social Marketing Strategy Is Pancakes Sans Syrup

Published by Engagement Labs on December 19, 2016
Pancakes and syrup. Bacon and eggs. There are many breakfast combos that just go together, and you’ll find them on IHOP’s menu. But what you won’t find is that same balance replicated in their social marketing strategy. This leaves IHOP in a potentially vulnerable position competitively, and it might be impacting their sales. Just like […]

The Drum- Palmolive, Corona, RCA and PayPal are top ‘Social Misfits’

Published by Engagement Labs on December 13, 2016
Data and analytics firm Engagement Labs has released a list of what it called the top Social Misfit brands, or brands that “perform very well socially either online or offline, but not both, suggesting ready opportunities for improvement to drive enhanced marketing effectiveness and ROI.” And, according to analysis of said performance of more than […]

MediaPost- Word-Of-Mouth Marketing Doesn’t Always Match Social Media, Online Results

Published by Engagement Labs on December 8, 2016
Word-of-mouth/offline marketing doesn’t always match up with social media/online efforts — and that can be tricky for marketers. Engagement Labs conducted research on some 500 brands going back to mid-2015, calculating scores in each marketing area. For those that have disparate efforts — performing well either on social media or word-of-mouth offline marketing, but not […]

Wilke Global- Consumer affairs strategy should include word of mouth

Published by Engagement Labs on November 16, 2016
Customer service drives lots of word of mouth, by influential people. It can absolutely be very positive, and word of mouth plays a huge role in purchase decisions. Factor this in to your plans to contribute to your business! If your business is driven largely by marketing the question of ‘reach’ matters quite a bit. […]

USA Today- ‘Designated Survivor,’ ‘This is Us’ remain TV’s most-praised newcomers

Published by Engagement Labs on October 20, 2016
Remakes of MacGyver, Lethal Weapon and The Exorcist rebounded last week as the new fall TV crop’s most conversation-sparking shows. But two original series — ABC’s Designated Survivor and NBC’s This Is Us — drew the most favorable comments, followed by NBC comedy The Good Place, a distant third. Those are the latest findings in […]