In the news

Online Travel Agencies go on summer spending spree

Published by Engagement Labs on June 26, 2017
As peak summer sales gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like Marriott and Hilton for pieces of the more than $67.2 billion online U.S. hotel and lodging market – and they are winning: Agencies now control more […]

The top OTA brand? It’s TripAdvisor, says one researcher

Published by Engagement Labs on June 25, 2017
Using a combination of social media mentions and word-of-mouth conversations among consumers, data and analytics company Engagement Labs has identified the top-performing online travel brands. TripAdvisor came out on top, followed in the rankings by Expedia, Hotels.com, Travelocity, Kayak, Priceline.com and Orbitz. In order to rank the brands, Engagement Labs used its proprietary TotalSocial data, […]

LEGO brand gets top ranking in social influence

Published by Engagement Labs on June 24, 2017
Recent analysis by an engagement firm have revealed that the LEGO brand is a ‘conversation commander’, with significant conversation online and offline about the brand. Markets Insider reveals that the LEGO brand was ranked number one in the toy category, party thanks to ‘the brand’s exceptionally high offline sentiment score’. Toymaker Lego’s ranking as the […]

TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations

Published by Engagement Labs on June 23, 2017
NEW YORK, NY – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand […]

These Are the OTAs People Are Talking About on and off Social Media

Published by Engagement Labs on June 21, 2017
NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important […]
Marketing Dive

Where data wonks say social media sees the most success for marketers

Published by Engagement Labs on June 21, 2017
How does social media best serve brands? It’s a question that’s long lingered over an industry still wrestling with driving results across digital channels, and one that was top of the conversation at the Advertising Research Foundation’s (ARF) Audience Measurement conference in Jersey City, NJ, last week. Several industry experts with a focus on audience […]

TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations

Published by Engagement Labs on June 20, 2017
Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Also, the brands in the OTA category perform better in terms of offline brand […]
MediaPost

CPG brands should heed both online, offline social channels

Published by Engagement Labs on June 7, 2017
Social media may get all the buzz, but for consumer packaged goods, the everyday, more traditional word-of-mouth marketing may be equally — if not more — important. A new analysis from Engagement Labs finds many consumer packaged goods brands perform much better in offline, face-to-face conversations than they do in online social channels. Both components […]

John Lewis tops chart for offline and online engagement

Published by Engagement Labs on June 6, 2017
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by a new analysis tool which measures the most important drivers of brand performance in social media and word of mouth conversations. According to Engagement Labs TotalSocial analysis, John Lewis’ top rank is driven by its […]

Top 5 consumer-ranked spirits brands in the US

Published by Engagement Labs on May 27, 2017
It’s imperative for brands to create powerful campaigns in order to gain the trust of consumers and drive sales – and as such, the global alcoholic drinks industry boasts some of the biggest spenders on marketing and advertising. To measure the success of this activity, Engagement Labs has ranked leading alcohol brands with its ‘TotalSocial’ […]