In the news

Old Navy, H&M Generate Social Buzz as B-t-s Season Peaks

Published by Engagement Labs on August 11, 2017
As the back-to-school shopping season begins to peak, the latest social media buzz puts Forever 21, H&M and Old Navy as the most talked-about brands. And in terms of the volume of social media chatter, mass market retailers also performed well. But the research also revealed the growing importance of off-line conversations. According to the […]

Study: Teen retailers see more offline engagement than online

Published by Engagement Labs on August 7, 2017
Dive Brief: Teen retailers, although marketing to a digitally savvy crowd, get more consumers talking about their brand offline (in face-to-face conversations) than on social media platforms, according to a study by Engagement Labs that was emailed to Retail Dive. Old Navy, H&M, Forever 21, Hollister, American Eagle Outfitters, Hot Topic, Express, Abercrombie & Fitch, […]
MediaPost

Sephora Tries A Teeny-Tiny Store Format

Published by Engagement Labs on July 27, 2017
While much of the retail world is rattling with declines in traffic and big omnichannel shifts, Sephora is thinking small, opening its littlest store in North America as it explores a new format. Located on Boston’s Newbury Street, the 2,000-square-foot “Sephora Studio” will focus on personal services and digital experiences. And it’s the latest in […]

Marketer’s Brief: When Peltz Fights P&G, Google Wins

Published by Engagement Labs on July 26, 2017
Here’s another sign that Google wins, no matter the fight: As activist investor Nelson Peltz of Trian Partners pushes his battle for a Procter & Gamble board seat, both are ponying up for paid Google search. People searching the term “P&G” (at least from U.S. and U.K. servers) in the past week are getting ads […]
MediaPost

Apple Watch, Bayer, USAA Top Brands With Consumers

Published by Engagement Labs on July 17, 2017
Apple Watch is the top brand this year in a year-over-year analysis of 500 consumer brands by Engagement Labs. sIn its TotalSocial Rankings, the company identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations. Apple Watch moved up more than 100 spots. Within the […]

These 10 brands saw most improvement in social conversation over last year

Published by Engagement Labs on July 13, 2017
People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare brands. Travelocity, […]

These 10 brands saw most improvement in social conversation over last year

Published by Engagement Labs on July 12, 2017
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation. People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement […]

These 10 brands saw most improvement in social conversation over last year

Published by Engagement Labs on July 11, 2017
NEW YORK: People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare […]
Warc

Online and offline WOM rarely match

Published by Engagement Labs on June 30, 2017
NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

It’s Time to Solve Influencer Marketing’s Problems

Published by Engagement Labs on June 27, 2017
Successful influencer marketing is all about credibility and trust. So it’s ironic that the category is suffering its own integrity issues. The promise of influencer marketing—especially in the era of social media—is its ability to scale the kind of authentic influence people experience offline. These are the trusted conversations and recommendations that occur between people. […]