In the news

The Packer – Dole recognized for consumer engagement

Published by Engagement Labs on April 5, 2017
New York-based Engagement Labs has recognized Dole as one of the top 10 food brands in consumer engagement. Dole ranked seventh on the list, the only produce company in a group dominated by consumer packaged goods heavyweights like Kellogg’s and Hershey’s. The TotalSocial metric used by Engagement Labs reflects word-of-mouth conversation about brands as well […]

Americafruit – Dole tops consumer engagement chart

Published by Engagement Labs on April 4, 2017
Dole Food Company has been named one of the top-performing US food brands in a first-of-its-kind analysis of consumer conversations by Engagement Labs. Dole was the top-rated food brand for online consumer sentiment, and was the only fresh produce brand ranked among other major consumer packaged goods companies. Based on proprietary data measured over 12 […]

QSR Magazine – Report: Starbucks is the most talked about brand in the business

Published by Engagement Labs on March 31, 2017
Given that Starbucks built its empire around the social experience, it’s no surprise to see the coffee giant ranked as the top “Conversation Commander” in the business. In the first TotalSocial rankings, released by Engagement Labs Wednesday, Starbucks was No. 1 in the list’s top 10 quick-service brands. The restaurants were ranked based on Engagement […]

Restaurant Business – 10 restaurant chains with the loudest consumer buzz

Published by Engagement Labs on March 30, 2017
Consumers can’t stop talking about Starbucks, according to a new study. The coffee chain came out on top in a list of limited-service restaurant chains ranked by how much they’re discussed by consumers online and face-to-face. Chick-fil-A was the second most-discussed brand in the Engagement Labs report, followed by Papa John’s and Domino’s. Consumers discuss […]

MediaPost – Commentary Social media and Word of Mouth: 2 ecosystems that must be mastered

Published by Engagement Labs on March 29, 2017
One of social media’s key attractions to marketers is the window it provides on authentic conversations and opinions of consumers, as both a marketing channel and an insights platform. But do the conversations occurring on social media platforms accurately reflect consumer conversations about brands more generally — the type of discussions people have in person […]

StoreBrands – Kellogg’s, Hershey’s lead food brands in consumer engagement

Published by Engagement Labs on March 25, 2017
NEW YORK — When it comes to customer engagement, Kellogg’s and Hershey’s are at the top of their game, according to Engagement Labs’ first-ever TotalSocial rankings, which measures the most important drivers of brand performance through social media and word-of-mouth conversations for U.S. food brands. When conducting its research, Engagement Labs examined each brand’s individual […]

Progressive Grocer – Kellogg’s, Hershey’s lead food brands in consumer engagement

Published by Engagement Labs on March 24, 2017
NEW YORK — When it comes to customer engagement, Kellogg’s and Hershey’s are at the top of their game, according to Engagement Labs’ first-ever TotalSocial rankings, which measures the most important drivers of brand performance through social media and word-of-mouth conversations for U.S. food brands. When conducting its research, Engagement Labs examined each brand’s individual […]

Nutraceutical Business Review – US food brands ranked by performance

Published by Engagement Labs on March 23, 2017
The company identified Kellogg’s and Hershey’s as the leading food brands in consumer engagement. Intelligent data and analytics company Engagement Labs has released rankings on the top performing food brands in the US. The rankings of the top US food brands are based on Engagement Labs’ TotalSocial data, which measures the most important drivers of […]

The Food Institute – Kellogg’s, Hershey’s and Heinz top of the list for food brand engagement

Published by Engagement Labs on March 22, 2017
For food producers, word of mouth was always an important way to spread news about a product. However, in a world that is becoming ever-more digital, social engagement is becoming more and more important. Engagement Labs recently released its first ever TotalSocial rankings for the top performing food brands in the U.S. to measure both […]

Convenience Store News – Kellogg’s, Hershey’s lead food brands in consumer engagement

Published by Engagement Labs on March 21, 2017
NEW YORK — When it comes to customer engagement, Kellogg’s and Hershey’s are at the top of their game, according to Engagement Labs’ first-ever TotalSocial rankings, which measures the most important drivers of brand performance through social media and word-of-mouth conversations for U.S. food brands. When conducting its research, Engagement Labs examined each brand’s individual […]