In the news

Amazon is primed for a social showdown with Apple

Published by Engagement Labs on January 31, 2017
The online retailer is stealing Apple’s share of consumer conversations, write researchers at Engagement Labs. Amazon is pressing the pace and closing fast on digital rival Apple in the horse race to dominate consumer conversations. While Apple still leads among the so-called “Four Horseman” brands of the digital age–Amazon, Apple, Facebook and Google–Amazon has the […]

MediaPost- IHOP’s Social Marketing Strategy Is Pancakes Sans Syrup

Published by Engagement Labs on December 19, 2016
Pancakes and syrup. Bacon and eggs. There are many breakfast combos that just go together, and you’ll find them on IHOP’s menu. But what you won’t find is that same balance replicated in their social marketing strategy. This leaves IHOP in a potentially vulnerable position competitively, and it might be impacting their sales. Just like […]

The Drum- Palmolive, Corona, RCA and PayPal are top ‘Social Misfits’

Published by Engagement Labs on December 13, 2016
Data and analytics firm Engagement Labs has released a list of what it called the top Social Misfit brands, or brands that “perform very well socially either online or offline, but not both, suggesting ready opportunities for improvement to drive enhanced marketing effectiveness and ROI.” And, according to analysis of said performance of more than […]

MediaPost- Word-Of-Mouth Marketing Doesn’t Always Match Social Media, Online Results

Published by Engagement Labs on December 8, 2016
Word-of-mouth/offline marketing doesn’t always match up with social media/online efforts — and that can be tricky for marketers. Engagement Labs conducted research on some 500 brands going back to mid-2015, calculating scores in each marketing area. For those that have disparate efforts — performing well either on social media or word-of-mouth offline marketing, but not […]

Wilke Global- Consumer affairs strategy should include word of mouth

Published by Engagement Labs on November 16, 2016
Customer service drives lots of word of mouth, by influential people. It can absolutely be very positive, and word of mouth plays a huge role in purchase decisions. Factor this in to your plans to contribute to your business! If your business is driven largely by marketing the question of ‘reach’ matters quite a bit. […]

USA Today- ‘Designated Survivor,’ ‘This is Us’ remain TV’s most-praised newcomers

Published by Engagement Labs on October 20, 2016
Remakes of MacGyver, Lethal Weapon and The Exorcist rebounded last week as the new fall TV crop’s most conversation-sparking shows. But two original series — ABC’s Designated Survivor and NBC’s This Is Us — drew the most favorable comments, followed by NBC comedy The Good Place, a distant third. Those are the latest findings in […]

Indiana Vending- Diet Soda Loses Conversational Fizz; Talk About Regular Varieties Bubbles Over

Published by Engagement Labs on October 20, 2016
NEW YORK CITY — The passion people used to have for diet soda seems to have gone flat. But consumers now are talking about regular soft drink brands again, according to a new analysis of consumer conversations on social media chatter and person-to-person by Engagement Labs. The company’s new Total Social tool, which is used […]

Bravo- Diet Cola Lovers: Drink Up, Because Diet Soda’s Days May Be Numbered

Published by Engagement Labs on October 20, 2016
Remember diet soda? That fizzy, filling, fake-sweet stuff that made you feel like you could eat whatever you want, because drinking a diet cola is just like deleting all those calories from your cheeseburger-and-fries lunch? (Except not.) Well, don’t panic, because it’s not dead yet—but diet soda’s days may be numbered if current trends continue. […]

MarketingCharts- Why Word-of-Mouth Should Be A Key Focus of Your Hispanic Marketing Strategy

Published by Engagement Labs on October 20, 2016
Word-of-mouth is the leading influencer of consumer purchase decisions in the US, topping all paid advertising channels. New research from Keller Fay Group, an Engagement Labs company, shows that Hispanics are not only more likely to engage in word-of-mouth than the general public, but also more likely to pass along the information they hear to […]

Media Life Magazine- For brands, word of mouth stronger among Hispanics

Published by Engagement Labs on October 14, 2016
It makes sense for advertisers to target Hispanics, considering the continual growth of the segment. But there is another advantage in focusing on the Hispanic audience: They’re great at passing along word of mouth brand endorsements. That’s according to a study from Keller Fay Group, which looked at brand mentions per week over the course […]