In the news

Torque News – How does tiny Subaru top Lamborghini and Ferrari? It’s not about performance

Published by Engagement Labs on April 28, 2017
Subaru has something in common with sports car brands Lamborghini and Ferrari, but it’s not what you might think. Subaru has a performance division, Subaru Tecnica International (STI) and builds a car like the WRX STI sports sedan, but that’s not it. And it isn’t that Subaru is heavily involved in international motorsports with the […]

MediaPost – Brands gain new respect for social media but must realize it can also conceal

Published by Engagement Labs on April 27, 2017
If there is any bright side to the recent United Airlines fiasco, it’s that marketers are now more aware of the power of consumer-to-consumer sharing through social media to make or break their businesses. According to a recent New York Times article, “United and Pepsi Affairs Force Brands to Respect Social Media”, social media has […]

Outside the Beltway – Jim Comey’s dilemma

Published by Engagement Labs on April 23, 2017
Kevin Drum argues in two postings that FBI Director James Comey’s 11th hour letter advising Congress that his agency was re-opening its investigation into Hillary Clinton cost her the election. Yesterday’s piece, “Let’s Talk About Bubbles and James Comey”, argues that, to the extent the fundamentals were working against Clinton and/or that she was an […]

Mother Jones – Let’s talk about Bubbles and James Comey

Published by Engagement Labs on April 22, 2017
I have frequently made the case that Donald Trump is president because of FBI director James Comey. On October 28, Comey wrote a letter to Congress telling them that the FBI was investigating a new cache of Clinton emails that it found on the laptop of Huma Abedin’s estranged husband, Anthony Weiner. That was the […]

Daily News Record – Trumpeteers should thank James Comey

Published by Engagement Labs on April 15, 2017
Engagement Labs, a market research firm that follows what people are saying, released a study reporting that the Trumpeteers out there should thank FBI Director James Comey. On Oct. 28, just days before the election, Comey wrote to Congress to say the FBI was renewing the investigation of Hillary Clinton’s email controversy. To wit: Immediately […]

Grocery Headquarters – Dole packaged foods makes top 10 food brands in consumer engagement

Published by Engagement Labs on April 14, 2017
Dole was named one of the top U.S. food brands (7th out of 500) in a first-of-its-kind analysis of consumer conversations by Engagement Labs. In addition, Dole was the top-rated food brand for online consumer sentiment. Based on proprietary data measured over 12 months ending in January 2017, the TotalSocial rankings measure “the most important […]

FintekNews – Engagement Labs’ TotalSocial™ rankings reveal top financial services brands based on Word of Mouth & social media conversations

Published by Engagement Labs on April 13, 2017
In a new, first of its kind analysis of combined online and offline consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing financial services brands (banks, investment companies and credit card companies) in the U.S. The rankings of the top U.S. financial services brands are based on Engagement Labs’ proprietary TotalSocial data, […]

Lending Times – Fidelity Investments, American Express and Bank of America are the top scoring TotalSocial™ brands (Yahoo! Finance), Rated: B

Published by Engagement Labs on April 12, 2017
In a new, first of its kind analysis of combined online and offline consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing financial services brands (banks, investment companies and credit card companies) in the U.S. The analysis finds that, of the conversations taking place about financial services brands, the majority of them […]

Citybizlist New York – Fidelity Investments, American Express and Bank of America are the top scoring TotalSocial brands

Published by Engagement Labs on April 11, 2017
Engagement Labs’TotalSocial™ Rankings Reveal Top Financial Services Brands Based on Word of Mouth and Social Media Conversations In a new, first of its kind analysis of combined online and offline consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing financial services brands (banks, investment companies and credit card companies) in the U.S. […]

Perishable News – Dole named leading food brand In consumer engagement

Published by Engagement Labs on April 6, 2017
WESTLAKE VILLAGE, Calif. – Dole was named one of the top-performing U.S. food brands in a first-of-its-kind analysis of consumer conversations by Engagement Labs. Dole was the top-rated food brand for online consumer sentiment, and was the only fresh produce brand ranked among other major consumer packaged goods companies. Based on proprietary data measured over […]