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How To Engage The Millennial Market? Engage Young Men

Published by Engagement Labs on October 3, 2017
What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer-influencers across the board, from sports and auto to […]

Millennial men are very in tune with brands

Published by Engagement Labs on September 27, 2017
NEW YORK (FOX5NY) – Look out ladies, we are getting pushed aside! Millennial men are taking over as key consumer influencers, a title we’ve held for years. Millennial men are the most likely of any group within the population to be word-of-mouth influencers, according to a new report from social media monitoring platform Engagement Labs. […]
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How To Engage The Millennial Market? Engage Young Men

Published by Engagement Labs on September 26, 2017
What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer influencers across the board, from sports and auto […]
MediaPost

Quaker, Oreo, Perdue Lead Gains In Latest Social, WOM Rankings

Published by Engagement Labs on September 23, 2017
Quaker Oats, Oreo and Perdue Chicken logged significant gains in positive consumer conversations in recent months, while Heinz, Pillsbury, Nestle, Kellogg’s and Hershey’s have seen their performance slide. That’s according to rankings for the six months ended in July from Engagement Labs’s TotalSocial data, which continuously measures the quantity and quality of brands’ social media […]

Quaker Oats Named Top Food Brand in Social Media and Word-of-Mouth Conversations

Published by Engagement Labs on September 23, 2017
There was also good news for Betty Crocker and Oreo, bad news for Pillsbury and Heinz Quaker Oats has replaced Kellogg’s as the country’s top food brand based on word-of-mouth and social media conversations, Engagement Labs reports in its latest semi-annual ranking of consumer preferences. “Quaker Oats jumped several spots to become the top TotalSocial […]

The remarkable influence of millennial men

Published by Engagement Labs on September 22, 2017
Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs’ CEO. Millennials have forced brands to innovate and recreate marketing strategies. However, there’s an unexpected generational twist that marketers need to heed. Millennial men are remarkably influential and powerful brand advocates, more so than other men, more so than in […]
FoodDive

Quaker Oats and Oreo have the most people talking, new study says

Published by Engagement Labs on September 21, 2017
Dive Brief: In a new analysis of online and offline conversations about food brands released Thursday, Engagement Labs found that Quaker Oats held the top ranking and was the most talked about. Compared to a previous study in March, Kellogg had fallen from No. 1 to No. 8. Betty Crocker jumped four spots to No. […]
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Southwest Airlines Ousts JetBlue In Engagement

Published by Engagement Labs on September 20, 2017
Southwest Airlines, which was previously ranked fourth, has ousted JetBlue as the number one airline brand on TotalSocial and pushed JetBlue down to fourth place, according to Engagement Labs. Southwest Airlines increased its TotalSocial performance due to its strength in offline and online sentiment, indicating consumers are talking positively about the company, according to the […]
Marketing Dive

Dollar General, Kellogg’s extend on-pack literacy stories to social

Published by Engagement Labs on September 19, 2017
Dive Insight: The big takeaway from the campaign is how digital’s influence on shopping marketing continues to spread, impacting cause marketing efforts and dollar stores. For both CPG brands and retailers, their efforts need to have social activations if they are to impact consumers where they are spending much of their time — on social […]

Engagement Labs Vice President Maggie Fosdick talks about ‘Category Crusher’ brands on PurseStrings podcast

Published by Engagement Labs on September 19, 2017
Listen to Engagement Labs Vice President Maggie Fosdick’s interview with Maria Reitan, host of the PurseStrings podcast about TotalSocial and the Lessons from the Leaders of Social influence report. The interview begins at 6:25 in the stream, and continues after the commercial break at 17:55. Listen to the interview here. For more information on TotalSocial™ […]