In the news
The New York Times

Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.

Published by Engagement Labs on November 27, 2017
When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing line from its stores, his supporters took to social media to intensify their previous calls to boycott the retailer. Nordstrom had reason to worry: Previous tweets from Mr. Trump calling out other brands, such as Lockheed Martin, had […]
The Wall Street Journal.

CMO Today: Meredith to Acquire Time Inc.; LittleThings Explores Options; The Perils of Over-Tracking Social Sentiment

Published by Engagement Labs on November 27, 2017
Good morning. Happy Cyber Monday! That said, it seems some of you were celebrating slightly early this year. As The Wall Street Journal reported, the number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4% from last year, according to analysis from RetailNext. Meanwhile, Adobe said online sales increased 18% over that […]
Mobile Marketer

Starbucks Loses Top Spot for QSR Social Conversations

Published by Engagement Labs on November 16, 2017
Dive Brief: Chick-fil-A led quick-serve restaurant (QSR) brands in consumer word of mouth and social media conversations over the past six months, followed by Papa John’s, Domino’s, Starbucks and Panera Bread, according to a study from Engagement Labs made available to Marketing Dive. Chipotle, Taco Bell, Wendy’s and In-N-Out all made their debut in the […]

How to generate brand buzz

Published by Engagement Labs on October 19, 2017
NEW YORK — What gets consumers talking about a brand? The answer is different depending on where the conversation takes place — on-line or face-to-face — but both are important, according to Engagement Labs. Based in New York, Engagement Labs tracks on-line and word of mouth conversations about brands to compile its TotalSocial rankings, which […]

Retailers Measure Social Media Versus Offline Communications

Published by Engagement Labs on October 18, 2017
NEW YORK – In this heyday of social media, sometimes it is good to recall the importance and usefulness of offline communication when retailing is involved, suggested Ed Keller, chief executive officer of Engagement Labs. Platform providers and other media send the message that consumer shopping choices are greatly influenced by digital communication, but Keller […]

Tesla, Toyota among top ‘talk-worthy’ brands

Published by Engagement Labs on October 18, 2017
NEW YORK – When it comes to social influence among automotive brands in the U.S, Tesla Motors and Toyota are a step ahead of many of their respective luxury and mass market competitors. This is according to Engagement Labs’ latest TotalSocial ranking that measures brand performance among automotive brands in both face-to-face and social media […]
USA Today

Fall TV exclusive: Viewers still buzzing about ‘Good Doctor;’ ‘Gifted’ lifted in survey

Published by Engagement Labs on October 17, 2017
Two weeks into the fall TV season, viewers are making up their minds about which new shows are resonating. ABC’s The Good Doctor, fall’s most popular new drama, also generated the most talk among researcher Engagement Labs’ panel of 1,450 Americans ages 13 to 69, according to data provided exclusively to USA TODAY. NBC’s Will […]
FoodDive

Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands

Published by Engagement Labs on October 11, 2017
Dive Brief: Coca-Cola is the top-ranked non-alcoholic beverage brand in the U.S. for consumers’ face-to-face and social media conversations, according to the latest research from Engagement Labs, which looked at the past six months. Pepsi was pushed out of the top 10, dropping from #7 in March to #11 now. Besides Coca-Cola (#1), other brands […]

Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings

Published by Engagement Labs on October 10, 2017
Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]
USA Today

Exclusive: Which new TV shows are people talking about?

Published by Engagement Labs on October 4, 2017
One reason why ABC’s The Good Doctor shows hit potential: Not only are ratings solid, but viewers like what they see. That’s what Engagement Labs’ annual survey of TV buzz for new broadcast series, shared exclusively with USA TODAY, found. And it could help predict the longevity of the 20 shows premiering this fall. The […]