In the news

TripAdvisor, Expedia and are on the tip of consumers’ tongues when planning vacations

Published by Engagement Labs on June 20, 2017
Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Also, the brands in the OTA category perform better in terms of offline brand […]

CPG brands should heed both online, offline social channels

Published by Engagement Labs on June 7, 2017
Social media may get all the buzz, but for consumer packaged goods, the everyday, more traditional word-of-mouth marketing may be equally — if not more — important. A new analysis from Engagement Labs finds many consumer packaged goods brands perform much better in offline, face-to-face conversations than they do in online social channels. Both components […]

John Lewis tops chart for offline and online engagement

Published by Engagement Labs on June 6, 2017
John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by a new analysis tool which measures the most important drivers of brand performance in social media and word of mouth conversations. According to Engagement Labs TotalSocial analysis, John Lewis’ top rank is driven by its […]

Top 5 consumer-ranked spirits brands in the US

Published by Engagement Labs on May 27, 2017
It’s imperative for brands to create powerful campaigns in order to gain the trust of consumers and drive sales – and as such, the global alcoholic drinks industry boasts some of the biggest spenders on marketing and advertising. To measure the success of this activity, Engagement Labs has ranked leading alcohol brands with its ‘TotalSocial’ […]

Heineken Leads Alcoholic Beverages In Social, WOM Impact

Published by Engagement Labs on May 26, 2017
Heineken is king among alcoholic beverage brands when it comes to its social media and offline or word-of-mouth (WOM) impact, according to a new ranking from Engagement Labs. The ranking is based on the company’s proprietary TotalSocial data, derived from continuous tracking and measurement of the key online and offline drivers of conversations about brands. […]

Heineken named most talked about alcohol brand

Published by Engagement Labs on May 25, 2017
Heineken is the top alcohol brand in consumer conversations according to a new study released by Engagement Labs. Engagement Labs’ TotalSocial Rankings measured the volume of conversation, sentiment, influencers, and brand sharing on social media and offline for the top alcohol beverage brands in the United States from March 2016 to March 2017. The Engagement […]

Cosmetics Business – URL to IRL: These are the leaders of beauty social scoreboard

Published by Engagement Labs on May 24, 2017
Dove, Bath & Body Works and Sephora are top the US list, but what other brands have made the grade? Dove, Bath & Body Works and Sephora are the three top personal care and beauty brands in the US, according to the latest social media analysis from Engagement Labs. The marketing research company used its […]

PR Week – Study: Heineken, beer brands top hard liquor in brand social conversations

Published by Engagement Labs on May 23, 2017
Engagement Labs ranked the top 10 alcohol brands by their social conversations in a new study. NEW YORK: Heineken tops the list of both online and offline consumer conversations about alcohol brands, according to a study released by Engagement Labs. Heineken, Jack Daniels, Budweiser, Bud Light, and Corona made up the top five alcohol brands. […]

RetailWire – Can offline word-of-mouth be used to drive business results?

Published by Engagement Labs on May 22, 2017
Despite the hype, conversations about retail and apparel brands still mostly happen offline, in face-to-face conversations, as opposed to online conversations taking place via social media, according to Engagement Labs. The word-of-mouth (WOM) marketing researcher also notes that offline conversations drive two or three times as many sales as online, according to studies. Unfortunately, it’s […]

MediaPost – Celebrity Endorsers Are Not Influencer Marketing

Published by Engagement Labs on May 21, 2017
It is time to stop calling Kendall Jenner an “influencer.” Jenner and hundreds of other celebrities with huge social media followings are simply paid celebrity endorsers — nothing more, nothing less. That’s why the FTC is cracking down on their failure to disclose payments they receive from marketers to participate in paid promotional campaigns that […]