In the news

  • FoodDIVE- Report: Diet soda is definitely not trending
    Published by Engagement Labs on October 6, 2016

    Dive Brief: Nobody seems to be talking about diet soda brands anymore, but consumers still love discussing regular soft drink brands, according to a report from Engagement Labs. Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper were among the report’s underperformers, while conversations surrounding Coca-Cola, Sprite and Pepsi ran high. Those discussions occur over both […]

  • The Confectionery Business Report- Report: Diet soda is definitely not trending
    Published by Engagement Labs on October 6, 2016

    Nobody seems to be talking about diet soda brands anymore, but consumers still love discussing regular soft drink brands, according to a report from Engagement Labs. Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper were among the report’s underperformers, while conversations surrounding Coca-Cola, Sprite and Pepsi ran high. Those discussions occur over both social media […]

  • USA Today- Exclusive: TV buzz shifts momentum in Week 2
    Published by Engagement Labs on October 6, 2016

    Three remakes again dominated offline conversation about new TV shows last week — MacGyver, Lethal Weapon and The Exorcist — but the talk turned negative for all but Fox’s Weapon. A weekly survey by Engagement Labs’ Keller Fay Group, shared exclusively with USA TODAY, also reveals that ABC’s Designated Survivor, NBC’s This Is Us and […]

  • USA Today- Exclusive survey: ‘MacGyver,’ ‘Lethal Weapon’ and ‘Exorcist’ top TV chatter
    Published by Engagement Labs on September 29, 2016

    Remakes of popular film franchises sparked the most conversation during the fall TV season’s official premiere week, though online chatter tells an entirely different story, according to exclusive results of an annual survey by Keller Fay Group, a New Jersey research firm. CBS’MacGyver and Fox’s Lethal Weapon and The Exorcist generated the most talk among […]

  • Hotel News Now- Social Media Q&A: Thinking Beyond The Platform
    Published by Engagement Labs on September 27, 2016

    In Hotel News Now’s final piece of content from “The State of Social Media” special report, Engagement Labs Chief Research Officer Brad Fay discusses the common requirement for any kind of social marketing success—knowing your audience. By Sean McCracken TORONTO—With so many different platforms and choices, it can be difficult for hoteliers to know where […]

  • Cognito- Bridging the Online/Offline Divide
    Published by Engagement Labs on September 27, 2016

    Steve Thomson of Engagement Labs shares his insights into the nature and inherent value of word-of-mouth (WOM) and its effective implementation in marketing communications. Read the entire article here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/  For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com About TotalSocialTM Want a […]

  • Keller Fay Offers Offline/Online Social-Media TV Measure
    Published by Engagement Labs on September 7, 2016

    Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system — TotalSocial for TV — that will include offline conversations about TV shows. Many social media researchers already measure online social media content about TV programs. CBS will be the first client using the new system, which begins this fall. Keller Fay […]

  • CBS Following Keller Fay’s New TotalSocial for TV
    Published by Engagement Labs on September 7, 2016

    System tracks viewer conversations about TV shows both on and off line Keller Fay Group is launching TotalSocial for TV, a tracking system that measures online and offline conversations about primetime TV shows that is being used by CBS as the 2016-17 season starts. Keller Fay, part of Engagement Labs, says the system provides information […]

  • Women’s Wear Daily’s Back-to-School Lesson on the TotalSocial™ Apparel Rankings
    Published by Engagement Labs on August 23, 2016

    Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but […]

  • Campaign US – Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics
    Published by Engagement Labs on August 22, 2016

    August 22, 2016 by Ilyse Liffreing, Campaign The fitness brand that strives to “Be More Human” would rather validate than compete with you Earlier this month, thousands of Delta Airlines passengers became stranded in airports nationwide due to a massive computer crash. Reebok saw an opportunity and leapt into action, surprising frustrated travelers with stress-reliving […]