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These 10 brands saw most improvement in social conversation over last year

Published by Engagement Labs on July 12, 2017
Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation. People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement […]

These 10 brands saw most improvement in social conversation over last year

Published by Engagement Labs on July 11, 2017
NEW YORK: People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare […]
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Online and offline WOM rarely match

Published by Engagement Labs on June 30, 2017
NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

It’s Time to Solve Influencer Marketing’s Problems

Published by Engagement Labs on June 27, 2017
Successful influencer marketing is all about credibility and trust. So it’s ironic that the category is suffering its own integrity issues. The promise of influencer marketing—especially in the era of social media—is its ability to scale the kind of authentic influence people experience offline. These are the trusted conversations and recommendations that occur between people. […]

Online Travel Agencies go on summer spending spree

Published by Engagement Labs on June 26, 2017
As peak summer sales gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like Marriott and Hilton for pieces of the more than $67.2 billion online U.S. hotel and lodging market – and they are winning: Agencies now control more […]

The top OTA brand? It’s TripAdvisor, says one researcher

Published by Engagement Labs on June 25, 2017
Using a combination of social media mentions and word-of-mouth conversations among consumers, data and analytics company Engagement Labs has identified the top-performing online travel brands. TripAdvisor came out on top, followed in the rankings by Expedia, Hotels.com, Travelocity, Kayak, Priceline.com and Orbitz. In order to rank the brands, Engagement Labs used its proprietary TotalSocial data, […]

LEGO brand gets top ranking in social influence

Published by Engagement Labs on June 24, 2017
Recent analysis by an engagement firm have revealed that the LEGO brand is a ‘conversation commander’, with significant conversation online and offline about the brand. Markets Insider reveals that the LEGO brand was ranked number one in the toy category, party thanks to ‘the brand’s exceptionally high offline sentiment score’. Toymaker Lego’s ranking as the […]

TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations

Published by Engagement Labs on June 23, 2017
NEW YORK, NY – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand […]

These Are the OTAs People Are Talking About on and off Social Media

Published by Engagement Labs on June 21, 2017
NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important […]

Where data wonks say social media sees the most success for marketers

Published by Engagement Labs on June 21, 2017
How does social media best serve brands? It’s a question that’s long lingered over an industry still wrestling with driving results across digital channels, and one that was top of the conversation at the Advertising Research Foundation’s (ARF) Audience Measurement conference in Jersey City, NJ, last week. Several industry experts with a focus on audience […]