In the news

Expedia and Travelocity are soaring high with word of mouth and Social Media conversations

Published by Engagement Labs on January 22, 2018
…While Expedia rose to the top of the list, TripAdvisor fell to number two in the ranking, due to a steep decline in its online and offline influence scores. Engagement Labs defines influence as how well the brand connects with the everyday influencers who have the largest social networks in both the offline and online […]

Online and Offline: Consumer Conversation Trends for the Top Online Travel Agents and Other Travel Sites

Published by Engagement Labs on January 18, 2018
NEW YORK, NY (January 18, 2017) – It’s no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites […]

Online and Offline: Consumer Conversation Trends for the Top Online Travel Agents and Other Travel Sites

Published by Engagement Labs on January 18, 2018
NEW YORK, NY (January 18, 2017) – It’s no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites […]

Online vs. offline: Where travel brands drive the most positive sentiment

Published by Engagement Labs on January 18, 2018
Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs , which analyzes online and offline conversations for brands. “A common misconception among brand marketers is that what consumers are saying about their brand online is indicative of what […]

TripAdvisor takes a hit, but remains strong online brand

Published by Engagement Labs on January 18, 2018
TripAdvisor fell from the top spot to No. 2 on Engagement Labs’ list of top-performing online travel brands, eclipsed by Expedia. Engagement Labs ranks online travel brands using a combination of social media mentions and conversations among consumers. It first ranked the brands in April 2017, and this week released the top brands from the period of […]

Dilly Dilly: Bud Light Sparks More Than Just An Internet Meme

Published by Engagement Labs on January 15, 2018
For marketers and advertisers aiming to create the next viral sensation, Bud Light’s silly catchphrase, “Dilly Dilly,” is worth a closer examination. How exactly did the brand manage to put the words on the lips of everyone from NFL players to college students? Is there some kind of a secret formula? In a recent interview […]

Nordstrom outranked by Macy’s, Target in social engagement

Published by Engagement Labs on December 22, 2017
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs. Read the full Luxury Daily article, here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com About TotalSocialTM Want […]

When it Comes to Consumer Conversations, Macy’s is Trending While Nordstrom and Under Armour Fall Behind

Published by Engagement Labs on December 20, 2017
Engagement Labs Reveals Consumer Conversation Trends in TotalSocial® Rankings of Top U.S. Retail and Apparel Brands Based on Word of Mouth and Social Media Conversations The rapid rise of ecommerce channels combined with growing number of choices to purchase goods is leading to unpredictable consumer shopping behavior. This market dynamic makes it imperative for retail […]

Dove Drops, Bath & Body Works and Sephora Both Rise in ‘Social Influence’

Published by Engagement Labs on December 19, 2017
In Engagement Labs‘ latest TotalSocial rankings of social influence among personal care and beauty brands in the US, Dove lost its number one spot after consumers criticized two of its marketing campaigns as insensitive. Meanwhile, Maybelline’s hiring of its first male brand ambassador helped lift it into the top 10. The analysis looks at how each personal care […]

Why are so many brand categories woefully bad at word-of-mouth?

Published by Engagement Labs on December 12, 2017
According to a new study from Engagement Labs, an estimated 19 percent of consumer sales are now driven by offline and online social conversations. But many retail categories are failing to capture much WOM (word-of-mouth) buzz. The study, conducted in conjunction with Koen Pauwels, professor of marketing at Northeastern University and BI Oslo, determined that […]