In the news

  • New Republic – James Comey is “incredulous” about the ravings of the guy he handed the presidency to
    Published by Engagement Labs on March 9, 2017

    The FBI director was reportedly flabbergasted when President Trump alleged that Barack Obama had ordered Trump’s “wires tapped” in the weeks before the election, and is restlessly waiting for the Department of Justice to refute Trump’s claims. One course of action Comey might consider is refuting Trump himself, with a reminder that the FBI spent […]

  • Mother Jones – Say it with me again: James Comey elected Donald Trump president
    Published by Engagement Labs on March 8, 2017

    Engagement Labs is a company that tracks “what people are talking about.” Brad Fay, one of their executives, tells us that during the presidential campaign people were talking very negatively about everyone. They were more negative about Donald Trump, but they were plenty negative about Hillary Clinton too. However, the gap between the candidates changed […]

  • ZDNet – New report shows top brands outperform their peers by maximising engagement
    Published by Engagement Labs on March 7, 2017

    Revisit your online-only engagement strategy. Social influence leaders dominate the offline and online word-of-mouth consumer conversation, according to a new report. Marketers believe that social channels such as Facebook, Twitter, Pinterest, and Instagram drive consumers to engage with brands and make purchase decisions as platform use grows. Active users on Twitter increased 11 percent year […]

  • Home World Business – Word Of Mouth still counts
    Published by Engagement Labs on March 6, 2017

    For the past few years, brand marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram could entice consumers to engage with brands and make purchase decisions but, the reality of the situation is much more complex, according to Engagement Labs. What the market research firm identifies as Category Crusher Brands engage in […]

  • The Social Media Monthly – Word of Mouth is key to dominating the consumer conversation
    Published by Ed Keller on March 5, 2017

    Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram are driving consumers to engage with brands and make purchase decisions. Social media continues to grow at a rapid rate; daily active users for Twitter increased […]

  • Adweek – Social presence goes beyond the screen
    Published by Engagement Labs on March 4, 2017

    Smart brands know how to engage consumers both online and offline It’s not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A […]

  • WWD – Think Tank: How to avoid being a socially awkward retail brand
    Published by Brad Fay on March 3, 2017

    Brad Fay, chief research officer of Engagement Labs, explains. Abercrombie & Fitch Co. had a rough 2016. The company watched as its stock declined from a high of more than $32 to a low of just over $11. Why? One reason may be that the company has done a poor job in managing its “TotalSocial” […]

  • MediaPost- NFL Word-of-Mouth/Social Media conversations plummet
    Published by Engagement Labs on February 2, 2017

    The NFL TV’s ratings weren’t the only data alarmingly down this season for the sports league; its word-of-mouth content among fans was, too. Interest in the league, as measured by word-of-mouth company Engagement Labs, sank a big 26% since last season — to 294 million impressions from 396 million the season before. Engagement Labs word-of-mouth […]

  • Amazon is primed for a social showdown with Apple
    Published by Brad Fay on January 31, 2017

    The online retailer is stealing Apple’s share of consumer conversations, write researchers at Engagement Labs. Amazon is pressing the pace and closing fast on digital rival Apple in the horse race to dominate consumer conversations. While Apple still leads among the so-called “Four Horseman” brands of the digital age–Amazon, Apple, Facebook and Google–Amazon has the […]

  • MediaPost- IHOP’s Social Marketing Strategy Is Pancakes Sans Syrup
    Published by Engagement Labs on December 19, 2016

    Pancakes and syrup. Bacon and eggs. There are many breakfast combos that just go together, and you’ll find them on IHOP’s menu. But what you won’t find is that same balance replicated in their social marketing strategy. This leaves IHOP in a potentially vulnerable position competitively, and it might be impacting their sales. Just like […]