In the news
Forbes

Meet Canvs: The Company Turning Your Emojis And Hashtags Into Emotions

Published by Engagement Labs on August 24, 2017
Earlier this year, when HBO released the trailer for the much-anticipated seventh season of Game of Thrones, 266,598 fans commented on Facebook. During the This Is Us finale earlier this year, there were 70,258 tweets sent out about the tear-jerking Pearson family. But when it comes to Nielsen ratings, the traditional currency of the television […]

The Buyers: Teen Retail Engagement

Published by Engagement Labs on August 17, 2017
It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. With each passing decade, the buying patterns of teens undoubtedly and unequivocally see a shift alongside the advances in technology. While one day a teen may be into shopping strictly online, another day may […]

Who’s Winning the Back-to-School Buzz?

Published by Engagement Labs on August 15, 2017
Many are under the assumption that the younger generation is greatly influenced by the digital world. However, retailers catering to the teen market aren’t drumming up the amount of buzz one would expect online. According to Engagement Labs TotalSocial® rankings on the top performing teen retailer brands in the U.S., consumers are talking more about […]

Offline Word Of Mouth Best For Teen Marketing

Published by Engagement Labs on August 14, 2017
Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the “Leaders in Social Influence.” Assuming that the younger generation is greatly influenced by the digital world, though, retailers catering to the teen market aren’t drumming up […]

Old Navy, H&M Generate Social Buzz as B-t-s Season Peaks

Published by Engagement Labs on August 11, 2017
As the back-to-school shopping season begins to peak, the latest social media buzz puts Forever 21, H&M and Old Navy as the most talked-about brands. And in terms of the volume of social media chatter, mass market retailers also performed well. But the research also revealed the growing importance of off-line conversations. According to the […]

Study: Teen retailers see more offline engagement than online

Published by Engagement Labs on August 7, 2017
Dive Brief: Teen retailers, although marketing to a digitally savvy crowd, get more consumers talking about their brand offline (in face-to-face conversations) than on social media platforms, according to a study by Engagement Labs that was emailed to Retail Dive. Old Navy, H&M, Forever 21, Hollister, American Eagle Outfitters, Hot Topic, Express, Abercrombie & Fitch, […]

Sephora Tries A Teeny-Tiny Store Format

Published by Engagement Labs on July 27, 2017
While much of the retail world is rattling with declines in traffic and big omnichannel shifts, Sephora is thinking small, opening its littlest store in North America as it explores a new format. Located on Boston’s Newbury Street, the 2,000-square-foot “Sephora Studio” will focus on personal services and digital experiences. And it’s the latest in […]

Marketer’s Brief: When Peltz Fights P&G, Google Wins

Published by Engagement Labs on July 26, 2017
Here’s another sign that Google wins, no matter the fight: As activist investor Nelson Peltz of Trian Partners pushes his battle for a Procter & Gamble board seat, both are ponying up for paid Google search. People searching the term “P&G” (at least from U.S. and U.K. servers) in the past week are getting ads […]

Apple Watch, Bayer, USAA Top Brands With Consumers

Published by Engagement Labs on July 17, 2017
Apple Watch is the top brand this year in a year-over-year analysis of 500 consumer brands by Engagement Labs. sIn its TotalSocial Rankings, the company identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations. Apple Watch moved up more than 100 spots. Within the […]

These 10 brands saw most improvement in social conversation over last year

Published by Engagement Labs on July 13, 2017
People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare brands. Travelocity, […]