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Engagement Labs scores top brands among offline and online influencers

Published by Engagement Labs on February 28, 2018
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating offline consumer influencers in the US, by social analytics firm Engagement Lab. It’s part of […]
Marketing Dive

Ferrari, Regions Bank lead the way in leveraging ‘everyday influencers,’ analysis shows

Published by Engagement Labs on February 27, 2018
Dive Brief: Ferrari and Regions Bank saw the most success with “everyday influencers” — friends who give recommendations and have large social media networks — in 2017, according to results from Engagement Labs’ TotalSocial Brand Awards made available to Marketing Dive. Ferrari leveraged these influencers to most successfully drive conversations offline, followed by Metlife and […]

The nations’s most loved brands of 2017 may surprise marketers

Published by Engagement Labs on February 21, 2018
When you love a brand, you don’t just purchase its products and services—you are more likely to recommend that brand, talk about it with friends and engage with its marketing content, new research confirms. In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the most loved […]

Hot Trend: Men’s Grooming Products

Published by Engagement Labs on February 12, 2018
The “beauty” industry used to be all about women—but not anymore. What once was called men’s toiletries (shampoo, deodorant, shaving cream, aftershave and cologne) is now the men’s grooming industry. In fact, according to DeWolf Chemical, industry revenues in the U.S. alone for 2016 hit $8.9 billion, a 5% increase from the year before. Specifically, the men’s skin […]

OTAs making it personal

Published by Engagement Labs on February 8, 2018
Expedia has moved to the top in Engagement Labs’ annual ranking of social interaction, driven by strong word of mouth. The study was released as online booking platform Hostelworld reported a 6% increase in bookings for the year, and appointed its first “chief customer officer”. The Engagement Labs’ report saw TripAdvisor fall back from the […]

Tears & Cheers: NBC Sets The Field For A Night Of Consumer Talk

Published by Engagement Labs on February 2, 2018
If we can predict anything about Super Bowl Sunday, it’s that tears will be shed — and we don’t mean by football fans (although that may be true, too). Why? The next episode of NBC’s hit show, “This is Us,” is scheduled to air right after the Super Bowl, and with a much-anticipated conclusion to […]
MarTech Series

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

Published by Engagement Labs on January 31, 2018
TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification […]
Forbes

Take Charge Of Your Brand Even When Customers Don’t Seem To Care

Published by Engagement Labs on January 31, 2018
It’s a new year and time for woke brains and new mindsets. Here are a few ways to embolden your “Brand” and help you course-correct or keep your moonshot on trajectory. It’s not “Brand,” it’s community. I have said this before, but if you roll into the Year 2018 still imagining that ‘Brand’ is your logo, […]

In Analysis Of Social Buzz, Telecom Players Find Varied Success

Published by Engagement Labs on January 30, 2018
In a category filled with innovation and interest, wireless carriers and the device makers are finding attention can cut both ways. In its recent analysis of consumer buzz for the wireless industry, Engagement Labs found carriers like T-Mobile and MetroPCS made huge gains when it came to social — both online and offline — incidence, […]

Millennial Men: Beauty Influencers

Published by Engagement Labs on January 22, 2018
Millennial men are gaining influence in categories many might find surprising. According to a study from Engagement Labs, reported in Mobile Marketer, millennial men are “69% more likely than all men to be influencers in the beauty category, and 47% more likely to be influencers in the retail and apparel categories.” Millennial men are even […]