In the news

  • Progressive Grocer – Kellogg’s, Hershey’s lead food brands in consumer engagement
    Published by Engagement Labs on March 24, 2017

    NEW YORK — When it comes to customer engagement, Kellogg’s and Hershey’s are at the top of their game, according to Engagement Labs’ first-ever TotalSocial rankings, which measures the most important drivers of brand performance through social media and word-of-mouth conversations for U.S. food brands. When conducting its research, Engagement Labs examined each brand’s individual […]

  • Nutraceutical Business Review – US food brands ranked by performance
    Published by Engagement Labs on March 23, 2017

    The company identified Kellogg’s and Hershey’s as the leading food brands in consumer engagement. Intelligent data and analytics company Engagement Labs has released rankings on the top performing food brands in the US. The rankings of the top US food brands are based on Engagement Labs’ TotalSocial data, which measures the most important drivers of […]

  • The Food Institute – Kellogg’s, Hershey’s and Heinz top of the list for food brand engagement
    Published by Engagement Labs on March 22, 2017

    For food producers, word of mouth was always an important way to spread news about a product. However, in a world that is becoming ever-more digital, social engagement is becoming more and more important. Engagement Labs recently released its first ever TotalSocial rankings for the top performing food brands in the U.S. to measure both […]

  • Convenience Store News – Kellogg’s, Hershey’s lead food brands in consumer engagement
    Published by Engagement Labs on March 21, 2017

    NEW YORK — When it comes to customer engagement, Kellogg’s and Hershey’s are at the top of their game, according to Engagement Labs’ first-ever TotalSocial rankings, which measures the most important drivers of brand performance through social media and word-of-mouth conversations for U.S. food brands. When conducting its research, Engagement Labs examined each brand’s individual […]

  • Digiday – 5 charts on airline engagement online: Southwest rules with biggest footprint
    Published by Engagement Labs on March 17, 2017

    Modern air travel is hardly the most pleasant experience for most people. But some airlines do a better job at making it more bearable than others. “How responsive you are online, particularly for the airline industry, can be a terrific opportunity to help build your brand,” said Ed Keller, CEO of Engagement Labs, which ranked […]

  • The Huffington Post – Comey letter swung election for Trump, consumer survey suggests
    Published by Brad Fay on March 15, 2017

    Emotion and peer influence play much bigger roles in influencing behavior than previously understood. Donald Trump’s election—and now, his presidency—have invited fundamental questions about the trustworthiness of the news media, of science and measurement, and, indeed, the very idea of objective truth. When President Trump levels his charge of “fake news” at mainstream news organizations, […]

  • Forbes – ‘Reputationally challenged’ airlines could score better via better consumer engagement tactics
    Published by Engagement Labs on March 14, 2017

    Just one U.S. airline gets an above average score from customers who engage in conversations about it on social media platforms, and only a couple of them score above average based on conversations consumers have about them in more conventional channels. But no U.S. airline scores above average in both categories, and some flatly aren’t […]

  • Inquistr – As Comey meets with congress, tensions rise among both parties
    Published by Engagement Labs on March 12, 2017

    On March 9, 2016, FBI director James Comey met with eight members of Congress who have been granted security access to the deepest levels of national intelligence. The purpose of their meeting has not been disclosed to the public, but comes after two major events: President Trump’s accusation of the Obama Administration wiretapping his campaign, […]

  • Alternet – FBI director James Comey’s ‘October surprise’ doomed Hillary Clinton’s candidacy: analysis
    Published by Engagement Labs on March 11, 2017

    Do you remember how you felt last October after you heard that FBI Director James Comey was reopening the FBI’s investigation into Hillary Clinton’s possible illegal handling of classified communiqués while Secretary of State—just 11 days before the presidential election? That news, which left me with a sinking feeling that all but erased the confidence […]

  • Hotelier – Operators turn to social media to tell their brand stories
    Published by Engagement Labs on March 10, 2017

    The days of maintaining a company Facebook page have given way to innovative new platforms and tools aimed at telling a brand’s story and engaging with guests. And with the latest tools, such as Boomerang and Facebook Live, hoteliers have a wealth of tools at their fingertips. Customers of all ages are turning to social […]