August 16, 2016
by Steve Olenski, Oracle - Modern Marketing Blog

Last week I told CMOs what they need to know about back-to-school shoppers.

This week, it's a lesson that transcends all CMOs, be they B2C or B2B.

Let's get started.

You in the back, sit up straight. I see you back there. I realize it's your first day back to school and I realize you've been chief marketing officer'ing for a while now and you thought you were done with school and all that. But the fact is all of us — CMOs or not, should always be learning.

So seeing this is back-to-school season for many around the country and world, I figured what better time for a lesson. Perhaps this lesson is more of a reminder for some. That's fine. Call it what you want. But the fact remains this is something we all need to be aware of.

Original article here.

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