Offline Word Of Mouth Best For Teen Marketing
Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the “Leaders in Social Influence.”
Assuming that the younger generation is greatly influenced by the digital world, though, retailers catering to the teen market aren’t drumming up the amount of buzz one would expect online. According to Engagement Labs TotalSocial® rankings on the top performing teen retailer brands in the U.S., consumers are talking more about teen retailers in face-to-face conversations than on social media online.
According to Engagement Labs’ data, when looking at the apparel retail sector as a whole, traditional retailers such as Walmart and Target performed better in terms of volume, which measures how much “conversation” a particular brand is getting online and offline, compared to the teen retail brands.
Read the full MediaPost article, here.
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