Nutraceutical Business Review – US food brands ranked by performance

The company identified Kellogg's and Hershey's as the leading food brands in consumer engagement.

Intelligent data and analytics company Engagement Labs has released rankings on the top performing food brands in the US.

The rankings of the top US food brands are based on Engagement Labs' TotalSocial data, which measures the most important drivers of brand performance in the only continuous measurement of social media and word of mouth conversations.

Based on the TotalSocial data, the food category as a whole performs equally offline (face-to-face conversations) and online (social media mentions).

Read the full Nutraceutical Business Review article, here.

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