The NRA is struggling as brands benefit from dissociating in wake of mass shooting

The gun club stands to lose a lot as brands distance themselves, research suggests.

It’s official: Support for the National Rifle Association is dropping—quickly.

In the month since 17 students were murdered by a gunman at Marjory Stoneman Douglas High School in Florida, many brands have done their best to distance themselves from the institution.

Big names like Delta, Kroger and Enterprise have gone one step further by publicly disassociating themselves from the NRA. There is a lot to gain from this. But what’s more significant is how much the gun club stands to lose.

Read the full CampaignLive article, here.

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