ZDNet – New report shows top brands outperform their peers by maximising engagement
Revisit your online-only engagement strategy. Social influence leaders dominate the offline and online word-of-mouth consumer conversation, according to a new report.
Marketers believe that social channels such as Facebook, Twitter, Pinterest, and Instagram drive consumers to engage with brands and make purchase decisions as platform use grows.
Active users on Twitter increased 11 percent year over year, and Facebook's users increased 18 percent. However, most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions.
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