ZDNet – New report shows top brands outperform their peers by maximising engagement

Revisit your online-only engagement strategy. Social influence leaders dominate the offline and online word-of-mouth consumer conversation, according to a new report.

Marketers believe that social channels such as Facebook, Twitter, Pinterest, and Instagram drive consumers to engage with brands and make purchase decisions as platform use grows.

Active users on Twitter increased 11 percent year over year, and Facebook's users increased 18 percent. However, most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions.

New Jersey-based data analytics company Engagement Labs has released its social leaders influence report. The analysis is based on continuous tracking of over 500 US consumer brands.

Read the entire article, here.

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