ZDNet – New report shows top brands outperform their peers by maximising engagement
Revisit your online-only engagement strategy. Social influence leaders dominate the offline and online word-of-mouth consumer conversation, according to a new report.
Marketers believe that social channels such as Facebook, Twitter, Pinterest, and Instagram drive consumers to engage with brands and make purchase decisions as platform use grows.
Active users on Twitter increased 11 percent year over year, and Facebook's users increased 18 percent. However, most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions.
New Jersey-based data analytics company Engagement Labs has released its social leaders influence report. The analysis is based on continuous tracking of over 500 US consumer brands.
Read the entire article, here.
For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/
For sales contact us at: firstname.lastname@example.org
For media inquires contact us at: email@example.com
Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?
Request a demo today and learn more about TotalSocial by emailing firstname.lastname@example.org
For media inquiries please contact email@example.com.