When you love a brand, you don’t just purchase its products and services—you are more likely to recommend that brand, talk about it with friends and engage with its marketing content, new research confirms.

In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the most loved brands based on positive conversations happening online (via social media) and offline (via face-to-face conversations), as part of its TotalSocial Brand Awards series.

“While creating a beloved brand is, first and foremost, predicated on having a good product or service, it also requires the cultivation of a passionate fan base that is encouraged to evangelize for the brand,” said Ed Keller, CEO of Engagement Labs, in a news release.

Read the full AgilityPRSolutions article, here.

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