MPA Introduces New Social-Media Data, Reports High Engagement
The Association of Magazine Media (MPA) today released its 2018/19 Magazine Media Factbook, which includes a new category of data and charts culled from Magazine Media 360° Social Media Engagement Factor.
This year’s edition has expanded by 20%, offering 120 pages of information about the magazine media industry. The Factbook contains facts and figures derived from third-party sources and the organization’s own research and data collection.
Some of the key findings in this year’s Factbook include research supporting the belief that magazine media is the most trusted and influential of all media, with a singular ability to drive sales.
Read the full MediaPost article, here.
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