Millennial Men: Beauty Influencers

Millennial men are gaining influence in categories many might find surprising. According to a study from Engagement Labs, reported in Mobile Marketer, millennial men are “69% more likely than all men to be influencers in the beauty category, and 47% more likely to be influencers in the retail and apparel categories.”

Millennial men are even talking about companies in these industries more than millennial women. The report says millennial men have about 11.7 daily brand-related conversations, while men ages 40-69 have about half that many (6.5), and millennial women talk about brands 9.9 times a day.

Nor are these conversations limited to traditionally male-oriented products, Mobile Marketer says: Millennial men are talking about things like kids’ clothing.

Read the full SmallBizDaily article, here.

Follow Us:

For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/

For sales contact us at: sales@engagementlabs.com

For media inquires contact us at: media@engagementlabs.com


About TotalSocialTM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com