Millennial men are very in tune with brands

NEW YORK (FOX5NY) - Look out ladies, we are getting pushed aside! Millennial men are taking over as key consumer influencers, a title we've held for years.

Millennial men are the most likely of any group within the population to be word-of-mouth influencers, according to a new report from social media monitoring platform Engagement Labs.

CEO Ed Keller says they noticed a seismic shift from millennial men versus a decade ago. Ed says they're talking about brands on a daily basis at a higher level than any other group in the population,

Millennial men are also having twice as many brand-related conversations than any other men, and about 50 percent more than millennial women. And, Ed says, they're not just talking about typically male categories like sports or beer. They're talking about children's products and personal care products, too.

Read the full Fox5NY article here.

Follow Us:

For more information on TotalSocial™ or to request a demo, visit

For sales contact us at:

For media inquires contact us at:

About TotalSocialTM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

Request a demo today and learn more about TotalSocial by emailing

For media inquiries please contact