MediaPost – Word-Of-Mouth Influence Still Strong In Digital Age
June 22, 2016
by Wayne Friedman, MediaPost
Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers.
In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk -- down from 77% in 2008, according to word-of-mouth marketing researcher Engagement Labs’ Keller Fay Group.