MediaPost – Volume Alone Doesn’t Count On Social Networks, A New Study Suggests
June 10, 2016
by P.J. Bednarski, MediaPost
There is hardly a Website, app or network that doesn’t urge its users to “follow us” on social media, and plenty of those places say it’s those favorable encounters that drive their popularity, and presumably, advertising effectiveness.
But now, Toronto-based Engagement Labs has put an interesting measure to Twitter and Facebook posts by TV networks and the top three OTT video platforms, based on a combo of measures that includes engagement, impact and responsiveness. The results demonstrate that some unusual players show up in places you wouldn’t expect, given their overall TV ratings.