Nintendo Switch, American Family ‘Most Loved Brands’
by Tanya Gazdik
Nintendo Switch and American Family are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs.
Consumer conversations reveal a big difference in the most-loved brands online versus offline, according to research.
Nintendo Switch and Gain laundry detergent zoomed up on the list of brands most positively talked about in offline conversations -- both leapfrogging ahead of more than 600 brands to take the first and second “most loved” positions in Engagement Labs’ TotalSocial system.
Online brand conversations generated a completely different list of most-loved brands -- including American Family Insurance and Great Value, a Walmart brand, earning the most positive online talk. Only one brand -- Unilever’s Dove Men + Care -- managed to rank among the most positively talked-about brands both online and offline.
Marketers desire to foster active brand advocates because positive consumer conversations about brands can accelerate and grow business. According to Engagement Labs data and analytics, 19% of all consumer purchases are driven by these kinds of consumer conversations.
Read the full MediaPost article, here.
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