MediaPost – Millennial Moms Blend Real World, Digital Chats Around Brands
May 5, 2016
by Thom Forbes, MediaPost
It may not surprise you to hear that from 2008 to 2015, Millennial moms’ conversations about brands increased online and decreased face-to-face. What’s intriguing, however, is how small the change has been. Seventy percent of those conversations are still F2F, down from 75%. Voice calls? That’s more a grandma thing, and declining. But while digital conversations — not only in social media but also through texting — more than doubled from 6% to 14% among moms 18 to 34, it’s critical to put it all in perspective.
“Consumers — and I think that the young moms are at the lead edge of this — are in a very fluid life where they blend naturally their real world and their digital worlds,” says Ed Keller, CEO of Keller Fay Group and president of Engagement Labs, who conducted the analysis. “The idea that somehow they have to be in one camp or another is out of sync with the way they lead their lives,” he says.