Commentary: Teen Talk


by Jack Loechner , Staff Writer @mp_research

September 26, 2018

Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. As marketers turn their attention to Gen Z, it pays to know what they’re talking about, especially as a new report from Engagement Labs reveals that they have 35% more product conversations daily than adults ages 21 and older (13.4 vs. 9.9), from Data Engagement Labs and Marketing Charts.

Gen Z’s Most Talked About Brands; % Increase From 2013 (% 13-20 year olds on average day)
iPhone 18%
Apple 15%
Coke 14.6
Samsung 12.1
Nike 11.2
McDonald’s 11.0
Walmart 9.5
Pepsi 6.3
Source: Data Engagement Labs; Published Marketing Charts Sep. 2018

insights from the study that defines teens/Gen Z as people ages 13-20.

Teen Tech Talk Shifts to Popular Services and Devices

Compared to 2013, fewer teens are talking about less-portable brands, such as Toshiba, Microsoft and Asus. Despite the continued popularity of gaming as a leisure activity among youth, teens are talking less about Nintendo, Xbox and PlayStations, says the report, reflecting the rise to prominence of mobile gaming platforms.

Popular services and devices are capturing the attention of today’s teens enough to warrant a conversation, says the report. More than twice as many talk about Amazon (+127%) and Facebook (+115%) as did 5 years ago, though one in 3 teens thinks Facebook is for “old people.” Meanwhile, more teens are also talking now about brands including the iPhone, iTunes, Google, and Android, reinforce the importance of mobile devices in their day-to-day lives.


Read the full MediaPost article, here.

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