Biden Word-of-Mouth Sentiment Turns Positive For First Time



Democratic Party presidential nominee Joe Biden is being talked about slightly more positively than negatively for the first time during the campaign, according to the latest three-week rolling average from Engagement Labs. Joe Biden has a “net sentiment” of +1, meaning slightly more kitchen-table conversations about the candidate are positive rather than negative, a big improvement from three weeks ago when he was at -18. By comparison, conversations about Donald Trump for the three weeks ending October 11 are at -26, similar to three weeks ago (-24).

This is the headline finding from the most current weekly tracking of word of mouth from Engagement Labs, using a methodology to measure everyday conversations that in 2016 helped prove the crucial role of the James Comey letter in swinging the election to Donald Trump in the campaign’s final days.

Even when in negative territory, the conversation about Joe Biden has been less negative than Trump’s every week of the campaign since Memorial Day when Biden emerged from seclusion due to COVID-19, wearing a mask. At that time, Trump was at -37 and Biden at -38.

Word of mouth trends in the 2020 presidential campaign are quite different than four years ago when conversations about both nominees, Donald Trump and Hillary Clinton, were consistently more negative than today.  During the second week of October, Clinton was 38 points worse than Joe Biden now, and Trump in 2016 was 29 points worse than now.

Read the full MediaPost article, here.

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