Betty Crocker, Goya Lead Latest Social Influencer Rankings
Betty Crocker, Goya and Hershey’s are currently the leading social influencers among top U.S. food brands, according to rankings based on performance during the six months ending in June.
The TotalSocial rankings, from data and analytics firm Engagement Labs, are based on continuous measurement of key drivers of brands’ social media and face-to-face word-of-mouth.
Top-ranked Betty Crocker built on its momentum from last year, when it gained four positions to reach #2.
Last year’s #1, Quaker Oats, slipped to seventh position this year.
Goya jumped by five positions to #2 — a gain driven in large part by positive online and face-to-face buzz about its cause-marketing initiatives, according to Engagement Labs.
Last July, the company launched “Goya Gives,” a year-long series of consumer product promotions and food donations to benefit Feeding America and local food banks. Recent efforts have also included donating large amounts of food to Puerto Rico after Hurricane Maria in May, and to Guatemala after a volcano eruption in June.
Read the full MediaPost article, here.
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