Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

MarTech Series

PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations

Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based on social influence.

The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in November 2017.

According to Engagement Labs’ report, parent company Apple tumbled out of the top spot to land at number four. Although key sub-brands like iPhone and iPad failed to break into the top 10, the company’s brands collectively dominate consumer conversations, despite not having brand social pages. If all of Apple’s brands were combined into a single score, the parent brand – which recently became the first publicly traded company to reach $1 trillion in value – would easily dominate the number one position.

 

Read the full MarTech Series article, here.

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