Which Brands Were the “Most Loved” Last Year?



March 26, 2021


Trader Joe’s tops the list of most loved brands offline, while Great Value is considered the most loved brand online in 2020. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs.

In its analysis of more than 650 US consumer brands across various industry sectors and categories, the rankings of the most loved brands are “based on net positive conversations happening online (via social media) and offline (via face-to-face conversations as well as phone, emailing, texting, IM’ing, video chat – in other words, via any channel other than posting on social media)” from Engagement Labs’ proprietary TotalSocial® data.

Trader Joe’s climbed 11 spots to become the brand with the largest gap between positive and negative conversations in 2020. Carter’s also jumped up 13 spots to get to #2, while 2019’s most loved brand offline, Nintendo Switch dropped two spots to #3. Oreo leapt 21 places to #4 on the list, with Dove (up 6 spots) and Minecraft (up 59 spots) share the #5 spot.

The bottom half of the offline top 10 list saw one very impressive jump in position and another tie:

LEGO — #7 (down 3 spots)
Lipton — #8 (up 15)
Dove Men + Care — #8 (up 1)
Nivea — #10 (up 113)


Read the full MarketingCharts article, here.

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