Luxury Daily – Luxury now dominated by social connection, says Future Laboratory
October 13, 2015
by Jen King, Luxury Daily
Photo of VivaLuxury courtesy of Bergdorf Goodman
According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.
The Future Laboratory’s “Luxury Index” examines how affluent consumers hear about and purchase luxury goods and services, with insights offering an understanding of attitudes, emotions and the mindset of the “Luxurian” demographic. By being aware of motivators, luxury brands will be able to better leverage insights to meet the demands and expectations of affluent consumers in-store and in the digital space.