April 14, 2016
by Jen King, Luxury Daily

Ben Stiller as Zoolander with Penelope Cruz for Vogue February 2016

As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital.

Proving that there is no campaign housed solely on social or in-store any longer, brands worked to tie together the channels available to create immersive experiences that cull consumer attention and sentiment. From furry mascots to celebrity television commercials, luxury brands have become skilled at interacting with target affluents on a barrage of platforms while maintaining a consistent presence of allure and stature.

Original article here.