Recent analysis by an engagement firm have revealed that the LEGO brand is a ‘conversation commander’, with significant conversation online and offline about the brand.

Markets Insider reveals that the LEGO brand was ranked number one in the toy category, party thanks to ‘the brand’s exceptionally high offline sentiment score’.

Toymaker Lego’s ranking as the number one TotalSocial brand for the last 12 months coincided with a strong 2016, in which the company set a revenue record. In addition to its high sentiment score, Lego also has exceptionally strong online brand sharing for its category, indicating that consumers like to share branded content from Lego’s social media pages. This also contributes to their number one ranking for online volume.

Read the full Bricks Fanatics article, here.

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