Khaleej Times – Why micro-influencers matter most
June 29, 2016
by Oksana Tashakova, Khaleej Times
83% of consumers trust and act upon recommendations from people they know
Influence marketing is an essential part of marketing and sales strategy. In order to be heard through the din and noticed among the barrage of marketing messages battering consumers through every possible medium today; marketers are doing their best to find sources of influence to help them stand out from the crowd.
As Liz Gottbrecht, director of marketing for the influence marketing firm Mavrck, explains, consumers rarely trust traditional advertising messages from companies themselves. Instead, 83 per cent of consumers trust and act upon recommendations from people they know. Gottbrecht also points out that the RoI on influence marketing campaigns far surpasses that of any advertising form: "Every $1 spent on influencer marketing returns $6.50."