Using artificial intelligence systems to analyse millions of social media interactions and perform things like sentiment analysis is something that, so far, only some companies have done.

The reason that relatively few companies have done this is that the AI solutions for the task have so far either been custom-made and not for sale or very expensive. But given the benefits of using AI in this way, many companies might like to look into the opportunity.

Most companies these days are “social media companies” in that they at least have a significant presence on social media, perhaps having thousands or even hundreds of thousands of followers.

Some of these companies are infusing AI to create new market opportunities by collecting and analysing data more efficiently in order to maximize user experience and revenue opportunities.

Read the full Enterprise Management 360 article, here.

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