NEW YORK CITY — The passion people used to have for diet soda seems to have gone flat. But consumers now are talking about regular soft drink brands again, according to a new analysis of consumer conversations on social media chatter and person-to-person by Engagement Labs.

The company’s new Total Social tool, which is used to examine the combined online and offline consumer conversations about brands and categories, found that Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper are some of the underperformers. Meanwhile, their regular soft drink counterparts — Coca-Cola, Sprite and Pepsi — scored strongly. In fact, all of the soft drink brands that have above-average Total Social scores in the category are the regular versions.

Read the entire article here.

For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ 

For sales contact us at: sales@engagementlabs.com

For media inquires contact us at: media@engagementlabs.com

About TotalSocial^TM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

Request a demo today and learn more about TotalSocial by emailing sales@engagementlabs.com

For media inquiries please contact media@engagementlabs.com.