August 5, 2016
by Bryan Wroten, Hotel News Now

GLOBAL REPORT—Facebook, the most popular social media platform, connects millions of people across the globe, and it didn’t take long for businesses to take notice and try to take advantage of what it offered. Hotel companies in particular found the platform to be a useful way to connect with guests and improve their service.

Facebook has significantly developed over the years, said Bryan Segal, CEO of Engagement Labs, especially by lending itself as an ideal channel for business needs. The platform added features such as check-ins, reviews and call-to-action buttons that link directly to booking engines, which has helped to simplify the travel shopping experience.

“Hoteliers can integrate various apps onto their Facebook page, allowing their page to be a central hub with all of the hotel’s information, thus streamlining their online marketing efforts,” he said via email. “Also, hoteliers have come to embrace Facebook’s paid advertising over the years, which helps hotels to extend their reach and engage with new audiences.”

Original article here.