Hospitality Times- Diet soft drink brands fall flat as regular sodas gain conversational fizz, report reveals
The passion people used to have for diet soda seems to have gone flat, but consumers are bubbling with interest in regular soft drink brands; according to a new analysis of consumer conversations by Engagement Labs.
The company’s TotalSocial tool, which is used to examine the combined online and offline consumer conversations about brands and categories, finds that the talk of many of the most prominent diet soft drink brands is lagging – either on social media, or in real life. At the same time, regular soft drink brands are a loud topic of consumer conversation.
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