Heineken is the top alcohol brand in consumer conversations according to a new study released by Engagement Labs.

Engagement Labs' TotalSocial Rankings measured the volume of conversation, sentiment, influencers, and brand sharing on social media and offline for the top alcohol beverage brands in the United States from March 2016 to March 2017.

The Engagement Labs findings reveal that consumers are talking more about beer brands than spirits, with Heineken taking the lead as the top alcohol beverage brand on TotalSocial.

According to Engagement Labs, Heineken's strong performance can be attributed to its clever marketing, such as the recent ad campaign "Worlds Apart”, which has people talking about controversial topics.

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