Engagement Labs Names America’s Most Loved Beauty and Personal Care Brands
Clean & Clear, Urban Decay, Olay, Bath & Body Works rank in the top 10.
Engagement Labs released its sixth annual ranking of America’s “most loved” brands.
“The TotalSocial Most Loved Brands this year showcase the enduring, strong emotional bond between consumers and the brands they love,” said Steven M Brown, president of Engagement Labs. “Consumers are passionate about brands, and this generates brand talk. Our TotalSocial data reveals the importance of earning positive talk and recommendations from consumers goes beyond connecting with them and delivering great experiences – brands that deliver become beloved. Our work with Fortune 500 brands has consistently emphasized the importance of cultivating brand love to maximize marketing ROI, and this focus will continue throughout 2023.”
Net sentiment of consumer conversations continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home. Consumers tend to place a significant emphasis on these categories as they directly relate to their daily lives and well-being that generate consumer conversations. Brands that can successfully generate positive conversations and engagement with consumers in these categories are likely to see increased sales and brand loyalty.
Read the full Happi article, here.
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