10 Most Loved Brands of 2020

Global Cosmetic Industry Magazine


TotalSocial has curated a list of the top 10 brands that are most loved by consumers, both online and offline, during 2020.

This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline via any channel other than posting on social media.

Unilever’s Dove is the only brand to rank among brands both online and offline during the COVID-19 era. Dove’s improvement in online brand love grew more than any other top 10 brand.

Most Loved Brands Offline

  1. Trader Joe's
  2. Carter's
  3. Nintendo Switch
  4. Oreo
  5. Dove
  6. Minecraft
  7. Lego
  8. Lipton
  9. Dove Men+Care
  10. Nivea

Most Loved Brands Online

  1. Great Value
  2. American Family Insurance
  3. Kirkland's
  4. Dove
  5. Garnier Fructis
  6. KitchenAid
  7. Clean & Clear
  8. Frigidaire
  9. Clinique
  10. Fabuloso

Engagement Labs CEO Ed Keller said, “Even with the pandemic and everything it brought with it, along with the polarized political climate, consumers continued to talk about brands. To be successful in this new era, marketers must be part of the consumer conversation, which is predictive of long-term brand value, in addition to sales. Marketers need to have unique strategies for positive engagement and consumer conversation online vs. offline to drive better brand and business outcomes.”

Read the full Global Cosmetic Industry Magazine article, here.

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