February 8, 2016
by John Archer, Forbes

You might have noticed that there was something of a ‘battle royale’ on your TV screens last night. It’s estimated that more than 100 million Americans tuned in to watch 46 companies try to win hearts, minds and wallets by splurging between $4.5 million and $5 million on 30 second advertisement slots during the coverage of the 50th Super Bowl.

Apparently there was also some sort of football game going on, but with pundits wasting little time in declaring the Carolina Panthers versus Denver Broncos contest one of the dullest Super Bowl match ups in recent times, there seems to be much more chatter today around the good and bad of the adverts than there is about the sporting action.

Original article here.