Forbes – Patagonia Leads Field Among Sports Apparel Brands On Social Media As New Year Resolutions Kick In
January 7, 2015
by Fiona Briggs, Forbes
Outdoor clothing and gear brand, Patagonia, is leading the field on social media at a time when new year resolutions are driving consumer interest in fitness and health, according to Engagement Labs’ latest study.
Engagement Labs has explored how the top sports apparel brands have performed on social media, measured via its eValue tool,and through word of mouth (WOM) conversations, measured by Keller Fay Group’s TalkTrack (an Engagement Labs company); and has ranked the top 10 performers.
The eValue tool records brands’ performances on social media, scoring them between 0-100 based on engagement, impact and responsiveness metrics.