Forbes – Christian Louboutin, Tiffany & Co. And Valentino Lead Luxury Brands On Social Media, Study Shows
December 11, 2015
by Fiona Briggs, Forbes
Christian Louboutin, Tiffany & Co. and Valentino are the top performing luxury brands on social media, according to a new study which ranks brands based on both their online and word of mouth (WOM) conversations.
The rankings by technology and data company Engagement Labs combine the company’s eValue social media measurement tool, which scores brands between 0-100 based on engagement, impact and responsiveness metrics; and TalkTrack, a measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company.